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Clearly Filtered is an American webshop specialising in water filtration products, including filtered water pitchers, water bottles, under-sink systems, and fridge filters. The company focuses on removing a wide range of tap water contaminants, such as fluoride, lead, arsenic, and chromium-6, using its proprietary Affinity Filtration Technology.
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Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Clearly Filtered
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For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
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Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
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How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Clearly Filtered
Return period
30 days, full refund (minus shipping)
Free shipping
Free for autoship orders within the United States
HSA/FSA eligible
Yes, average saving of 30% via Truemed
Contaminants tested against
386+
Certifications
NSF certified
Subscription option
Autoship available with 10% savings
Main product range
Water pitchers, bottles, under-sink systems, fridge filters
Customer reviews
15,000+ on product level, 350,000+ customers
Clearly Filtered positions itself in the premium segment of consumer water filtration, targeting health-conscious individuals and families who want greater control over the quality of their drinking water. The brand's Affinity Filtration Technology is independently tested against more than 386 contaminants, and the flagship pitcher carries NSF certification, which places it a step above typical store-bought filter products. A notable aspect of the company's approach is that its filters are designed not to remove beneficial minerals from water, only the contaminants. Clearly Filtered also accepts HSA and FSA funds through a partnership with Truemed, making its products accessible to a broader range of health-focused consumers.
Active promotions
Ready to use with your order at Clearly Filtered.
Subscribe to autoship and receive free shipping on all US orders plus a 10% discount on every order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
New customers receive a 30-day money-back guarantee on their first purchase, allowing them to try any filtration product risk-free.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Clearly Filtered in the news
Recent updates and background about Clearly Filtered, summarised in our own words.
Paula's Choice Ad with Hannah Waddingham Draws Criticism
An advertisement for Paula's Choice Skincare featuring actress Hannah Waddingham has received negative attention due to the use of a filter in the visuals. Critics noted that the choice gave the ad an unpolished appearance, raising questions about the brand's presentation standards.
Water Filter Pitchers Shown to Improve Tap Water Taste
A review by Serious Eats examined water filter pitchers and found that several models produced a noticeable improvement in the taste of tap water. The publication tested multiple options to assess their performance in everyday use.
Water Filters for Lead, Arsenic and PFAS Reviewed for 2026
One Green Planet published an overview of water filters evaluated for their ability to reduce lead, arsenic and PFAS compounds. Clearly Filtered is among the products discussed, with attention paid to NSF certification standards. The guide aims to help readers understand what certification numbers indicate about filter performance.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Clearly Filtered
Answers to the most common questions, based on search behaviour and our own research.
Is Clearly Filtered a reliable webshop?
Clearly Filtered reports over 350,000 customers and more than 15,000 customer reviews on its products. Its flagship pitcher is NSF certified and independently tested against 386+ contaminants, which provides a measurable basis for evaluating its claims.
What is the return policy at Clearly Filtered?
Clearly Filtered offers a 30-day money-back guarantee on purchases. If a customer is not satisfied for any reason, a full refund is issued within 30 days of purchase, minus the cost of shipping.
Does Clearly Filtered offer free shipping?
Shipping is free for all autoship orders within the United States. One-time purchases are subject to standard shipping rates, and international shipping costs are calculated at checkout.
Can I pay with my HSA or FSA card at Clearly Filtered?
Yes, Clearly Filtered has partnered with Truemed to allow eligible customers to use their HSA or FSA funds on qualifying products. According to the company, this can result in an average saving of around 30%.
Your turn
Do you have experience with Clearly Filtered?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Clearly Filtered
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
