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Cleancult is an American cleaning products brand that sells refillable household cleaners, including hand soaps, dish soap, laundry products, and cleaning sprays. The brand positions itself around sustainable packaging, using recyclable paper-based refills and reusable aluminum bottles instead of single-use plastic.
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About Cleancult
Main category
Household cleaning products
Product range
Hand soap, dish soap, laundry, cleaning sprays, toilet cleaners
Packaging
Recyclable paper-based refills and reusable aluminum bottles
Key claim
Free from harsh chemicals
Retail availability
Available online and in Target stores
Refill system
Paper-based refill pouches, reusable forever bottles
Target audience
Sustainability-conscious households
Cleancult targets consumers who want effective cleaning products without harsh synthetic chemicals and without contributing to plastic waste. The brand operates in the mid-range segment, offering a refill system built around paper-based pouches and durable aluminum bottles that are meant to be kept and refilled indefinitely. Cleancult was founded after co-founder Ryan discovered that conventional detergents, including many so-called natural alternatives, contained unrecognizable chemical ingredients and came in polluting packaging. The brand distinguishes itself by combining formula transparency, sustainability-focused packaging, and retail availability, including through Target stores.
Active promotions
Ready to use with your order at Cleancult.
Subscribe to a refill plan and receive a discount on recurring orders of paper-based refill pouches.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Starter bundle promotion: purchase an aluminum bottle with a first refill pouch at a reduced combined price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Cleancult in the news
Recent updates and background about Cleancult, summarised in our own words.
CNN tests eco-friendly cleaners, two products stand out
A CNN test compared six environmentally friendly cleaning products on difficult stains and residue. Only two of the six products managed to leave countertops visibly clean. Cleancult was among the brands included in the comparison.
Visit Cleancult →Cleancult expands its cleaning lineup with new scents and refill formats
Cleancult has announced an expanded range of products, including more scent options and additional ways to refill, now available through its webshop and in Target stores.
The story behind Cleancult: from detergent labels to a refill brand
Cleancult was founded after co-founder Ryan noticed that no recognizable ingredients were listed on a conventional detergent bottle. That discovery led to the creation of a cleaning system built on formula transparency and plastic-free packaging.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Cleancult
Answers to the most common questions, based on search behaviour and our own research.
Is Cleancult a reliable webshop?
Cleancult is an established cleaning brand with its own webshop and retail presence in Target stores across the United States. The brand has a clear product philosophy and publicly describes its ingredients and packaging choices, which gives consumers a reasonable basis for trust.
How does the Cleancult refill system work?
Cleancult sells reusable aluminum bottles alongside recyclable paper-based refill pouches. Customers keep the bottle and replace it with a new paper refill when it runs out, reducing plastic waste with each use.
Are Cleancult products free from harsh chemicals?
According to the brand, its cleaning formulas are free from harsh chemicals. Cleancult was founded specifically in response to the widespread use of unrecognizable synthetic ingredients in conventional and so-called natural cleaners.
Where can I buy Cleancult products?
Cleancult products are available through the brand's own webshop and in Target stores in the United States. The website also offers a subscription-style refill ritual for recurring orders.
Your turn
Do you have experience with Cleancult?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
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Write a review
Share your photo review about Cleancult
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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