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Caliraybeauty is an American beauty webshop offering performance-focused, clean-formula makeup products inspired by the California lifestyle. The brand was founded by Wende Zomnir, known for co-founding Urban Decay, and positions itself around effortless beauty, sustainability, and movement-proof formulas.
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About Caliraybeauty
Free shipping from
$50 (US orders)
Main category
Makeup and beauty
Key products
Mascara, brow gel, primer, bronzer, lip gloss, under eye corrector
Price range
From $14
Founder
Wende Zomnir (co-founder of Urban Decay)
Ships to
United States (free shipping confirmed), international not specified
Sustainability
Recyclable packaging, PACT Recycling partner
Formula philosophy
Performance clean formulas, no harsh removers needed
Caliraybeauty targets consumers who want makeup that performs throughout the day without constant touch-ups, particularly those drawn to a relaxed, wellness-oriented lifestyle. The brand occupies the accessible mid-range segment, with individual products priced between roughly $14 and $29, and places strong emphasis on clean ingredients and planet-positive packaging. A recurring theme across the assortment is long-wear tubing technology, most visible in the mascara and brow gel lines, which remove easily with warm water rather than harsh makeup removers. Sustainability is woven into the brand identity through recyclable packaging and a partnership with PACT Recycling.
Active promotions
Ready to use with your order at Caliraybeauty.
Spend $50 or more on a single US order and receive free standard shipping automatically applied at checkout.
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To the shop
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Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Caliraybeauty in the news
Recent updates and background about Caliraybeauty, summarised in our own words.
Caliray Beauty introduces California-themed skincare line
Caliray Beauty is a skincare brand that draws inspiration from the California lifestyle. The brand positions itself as a fresh addition to the beauty market with a regional identity at its core.
Visit Caliraybeauty →Urban Decay co-founder launches new beauty brand Caliray
The co-founder of Urban Decay has introduced a new beauty brand to the market. Among the products in the initial lineup is a mascara that has received positive attention from reviewers.
Visit Caliraybeauty →Wende Zomnir launches California-inspired beauty brand
Wende Zomnir, a known figure in the beauty industry, has launched a new beauty brand inspired by California. The brand reflects the aesthetic and lifestyle associated with the state.
Visit Caliraybeauty →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Caliraybeauty
Answers to the most common questions, based on search behaviour and our own research.
Is Caliraybeauty a reliable webshop?
Caliraybeauty is a legitimate beauty brand founded by Wende Zomnir, a well-known figure in the beauty industry who previously co-founded Urban Decay. The webshop has a clear product range, stated shipping policies, and a returns process, including a PACT Recycling program for used packaging.
Does Caliraybeauty offer free shipping?
Yes, Caliraybeauty offers free shipping on US orders when you spend $50 or more. Shipping costs for orders below that threshold or for international orders are calculated at checkout.
Can I return products to Caliraybeauty?
Caliraybeauty has a returns policy in place, though specific conditions such as the return window are not detailed on the publicly visible pages. It is advisable to check the returns section of the website before purchasing.
How do you remove Caliraybeauty tubing mascara?
The come hell or high water mascara and come hell or high brow gel both use a tubing formula that is designed to be waterproof during wear but removes easily with warm water, without the need for oil-based makeup removers.
Your turn
Do you have experience with Caliraybeauty?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
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- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Caliraybeauty
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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