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Bragg is an American wellness brand founded in 1912, best known for its raw unfiltered apple cider vinegar with the 'Mother'. The company sells a range of natural food and supplement products directly to consumers through its webshop at bragg.com.
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About Bragg
Founded
1912
Free shipping from
USD 45 (U.S. orders)
Customer service hours
Mon to Thu 8:00am to 4:30pm, Fri 8:00am to 4:00pm (Pacific Time)
Customer service phone
(800) 446 1990
Subscription discount
10% off with Subscribe and Save
Main product category
Apple cider vinegar and wellness supplements
Certifications
Organic, Raw, Non-GMO, Kosher, Vegan
Ships to
United States (free shipping over USD 45)
Bragg positions itself in the natural wellness and functional food segment, targeting health-conscious consumers who are looking for products rooted in whole-food ingredients and backed by nutritional science. The brand operates at a mid-range price point, with products such as apple cider vinegar, nutritional yeast, extra virgin olive oil and ACV supplements designed for everyday use. Its philosophy, originally established by founder Paul Bragg, centers on making wellness accessible to a broad audience rather than an exclusive one. The webshop appeals to consumers who prioritize organic, non-GMO, raw and vegan-certified products as part of a daily health routine.
Active promotions
Ready to use with your order at Bragg.
Free standard shipping on all U.S. orders above a set order value, applicable to the full range of Bragg wellness products.
Example promotion
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Bragg in the news
Recent updates and background about Bragg, summarised in our own words.
Bragg Launches Metabolism Support Supplement
Bragg has introduced a Metabolism Support supplement that combines apple cider vinegar with botanical ingredients aimed at supporting natural GLP-1 activity, appetite regulation and feelings of fullness. The product expands the brand's supplement line beyond its classic ACV capsules.
ACV Supplements: Apple Cider Vinegar Benefits in Capsule Form
Bragg's ACV Supplement offers the benefits of apple cider vinegar in easy daily capsules, designed to support immunity and general wellness. The product is available in single packs and multi-packs of 90 capsules.
Bragg Organic Apple Cider Vinegar: Raw and Unfiltered with the Mother
Bragg's flagship product is a raw, unfiltered apple cider vinegar that contains the 'Mother', a naturally occurring culture of beneficial proteins and bacteria formed during fermentation. It is available in sizes ranging from 16 oz to 128 oz.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Bragg
Answers to the most common questions, based on search behaviour and our own research.
Is Bragg a reliable webshop?
Bragg has been active since 1912 and is described as the number one apple cider vinegar brand in the United States according to Nielsen retail data. The brand has an established customer base, a dedicated Wellness Team for support, and a Wellness Council of health and eco-focused advisors.
Does Bragg offer free shipping?
Yes, Bragg offers free shipping on U.S. orders over USD 45. Orders below that threshold may incur shipping costs.
Can I get a discount when ordering regularly from Bragg?
Bragg offers a Subscribe and Save option that gives a 10% discount on recurring orders. Customers can choose delivery intervals ranging from every 30 days to every three months depending on the product.
How can I contact Bragg customer service?
Bragg can be reached by phone at (800) 446 1990, Monday through Thursday from 8:00am to 4:30pm and Friday from 8:00am to 4:00pm Pacific Time. Customers can also send a message through the contact form on the website.
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