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Bowood Lane is an online jewelry shop founded by Hailee and Michelle, two former NFL cheerleaders turned best friends who design affordable, everyday pieces made from sustainable and high-quality materials. The shop caters to women looking for versatile jewelry that moves easily from casual daywear to evening occasions.

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At a glance

About Bowood Lane

Shipping time
3 to 5 business days
Free shipping from
$125
Prices starting from
$38
Main category
Jewelry and accessories
Personalization
Available via Charm Bar and Make It Personal
Target audience
Women, including working mothers
Founded by
Hailee and Michelle, former NFL cheerleaders
New subscriber offer
15% sitewide discount on sign-up
Bowood Lane positions itself in the accessible mid-range segment of the jewelry market, with most pieces priced between $38 and $89. The brand is built around the idea of effortless wearability, targeting working mothers and busy women who want jewelry that requires little thought but still makes an impression. Collections are organized around lifestyle themes such as Ranch Revival, Game Day, and Faith, reflecting a distinctly American, female-driven identity. The shop also offers personalized and giftable pieces, supported by tiered gift guides and a charm bar for customization.
July 2026

Active promotions

Ready to use with your order at Bowood Lane.

Summer Savings Event: 20% off one sale item, 30% off two, and 40% off three or more sale items purchased together.
To the shop
New subscribers receive a 15% sitewide discount code after signing up for the Bowood Lane newsletter.
To the shop
Recent

Bowood Lane in the news

Recent updates and background about Bowood Lane, summarised in our own words.

Bowood Lane

Bowood Lane launches Americana collection for summer

Bowood Lane has introduced a new Americana collection as part of their summer arrivals, aimed at customers looking for seasonally themed jewelry pieces. The collection is available alongside the ongoing Summer Savings Event, which offers discounts of up to 40% on select items.

Bowood Lane

Halo Collection expands with new rings, earrings, and bracelets

The Halo Collection at Bowood Lane has grown to include rings priced at $38, earrings at $49, and bracelets starting from $50. The collection is one of the shop's highlighted lines alongside Ranch Revival and the Statement Series.

Bowood Lane

Bowood Lane introduces Charm Bar for personalized jewelry

Bowood Lane offers a dedicated Charm Bar that allows customers to build and personalize their own jewelry combinations. The feature is part of a broader focus on customization, which also includes birthstone options and a Make It Personal gift section.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Bowood Lane

Answers to the most common questions, based on search behaviour and our own research.

Is Bowood Lane a reliable webshop?

Bowood Lane is a small, founder-led jewelry brand run by two working mothers who design the pieces themselves. The shop has a published FAQ, refund policy, shipping policy, and privacy policy, and offers customer contact options through its website.

How long does shipping from Bowood Lane take?

Orders ship within 3 to 5 business days. Free shipping applies to all orders of $125 or more.

Can I return an order from Bowood Lane?

Bowood Lane has a published refund policy on their website. It is recommended to check that page directly for the current return conditions and timeframes.

Does Bowood Lane offer personalized jewelry?

Yes, Bowood Lane offers personalized pieces through their Make It Personal section and a Charm Bar where customers can customize their jewelry. Birthstone and personalized gift options are also available.

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