Bundle discount: save 25% when purchasing the lash and brow serum together as a set.
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Borboleta is an American beauty brand specializing in lash and brow care products, including its clinically tested, cruelty-free lash serum. The webshop also connects consumers with a certified network of professional lash and brow artists.
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About Borboleta
Main category
Lash and brow care
Core product
Clinically tested lash serum
Cruelty-free
Yes
Prices starting from
$5
Founded
Over a decade ago
Professional network
Certified Borby Artists available via store locator
Target audience
Consumers and beauty professionals
Social media
Instagram, Twitter, Facebook, Pinterest, YouTube
Borboleta positions itself in the premium lash and brow care segment, targeting everyday consumers who want to improve the health and appearance of their natural lashes and brows without relying solely on extensions or makeup. The brand was originally developed for beauty professionals and has since made its product line available directly to consumers. Its philosophy centers on science-backed, nourishing formulas that fit into a nightly routine, developed in close collaboration with a wide network of lash artists. Borboleta operates at a mid-to-premium price point, with a strong emphasis on ingredient safety and long-term lash health rather than quick cosmetic fixes.
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Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Borboleta in the news
Recent updates and background about Borboleta, summarised in our own words.
Borboleta-branded children's sandals available in product listings
A children's sandal product appears under the Borboleta name, listed alongside similar footwear items. The product is described as a flat sandal intended for young children. No further details about the retailer or brand context are available from this listing.
Borboleta eyelash serum noted for visible growth results
A eyelash growth serum from Borboleta was evaluated by a tester over the course of one month. According to the evaluation published by People.com, the tester observed a significant increase in lash length during that period.
Lash Growth Serum Receives Positive Reviews from Shoppers
A lash growth serum from Borboleta has received favorable feedback from customers, who report noticeable improvements in the strength and fullness of their eyelashes. Some users indicate seeing results within a short period of use. The product appears to be gaining attention in the beauty community.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Borboleta
Answers to the most common questions, based on search behaviour and our own research.
Is Borboleta a trustworthy webshop?
Borboleta has been active in the lash care industry for over a decade and was originally a professional-only brand before opening to consumers. The webshop features verified buyer reviews and has been mentioned in beauty media, which suggests an established reputation in the market.
How quickly does Borboleta ship orders?
Specific delivery times are not stated on the homepage, but the webshop has a dedicated Shipping and Returns page where you can find the current shipping policy and estimated delivery times.
Can I return products to Borboleta?
Borboleta has a Shipping and Returns page listed in the footer. Consumers are advised to consult that page directly for the exact return conditions and time frames.
How long does it take to see results from the Borboleta lash serum?
According to the brand, visible results such as fuller and darker-looking lashes can appear in as little as 4 weeks with nightly use. The serum is applied with a single swipe each evening.
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