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Bison Star Naturals is a Native-owned, family-operated body care company based in Taos, New Mexico, selling handcrafted lotions, soaps, lip balms, hair care products, and gift sets. The business was founded by husband and wife Angelo and Jacquelene McHorse, who started making soaps as a hobby in 2013 before officially opening in January 2018.
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About Bisonstarnaturals
Founded
January 2018
Location
El Prado, NM (physical store); Taos, NM (mailing address)
Ownership
Native-owned, family-operated
Main categories
Lotion, soap, lip balm, hair care, liquid soap, salt, gift sets, clothing
Prices from
$9.99
Ingredients
Organic, natural, and locally sourced where possible; no animal products, dyes, or perfumes
Customer service phone
575-776-7007
Wholesale
Available, including custom-branded lip balm
Bison Star Naturals targets consumers who prefer body care products made without animal products, synthetic dyes, or artificial perfumes, using organically, naturally, and partly locally sourced ingredients. The brand sits in the accessible mid-range price segment, with lotions priced between roughly $9.99 and $23.99. Angelo McHorse is a tribal member of Taos Pueblo, giving the company a meaningful cultural grounding in northern New Mexico. The business has grown from a home hobby into a brick-and-mortar location in El Prado, NM, appealing to shoppers who value transparency, family ownership, and gradual, deliberate growth.
Active promotions
Ready to use with your order at Bisonstarnaturals.
A lotion sampler set offered at a bundled price, allowing customers to try multiple scents at a lower per-unit cost than buying individually.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bisonstarnaturals in the news
Recent updates and background about Bisonstarnaturals, summarised in our own words.
Bison Star Naturals and its role in personal care
Bison Star Naturals has been featured in New Mexico Magazine in connection with self-care products. The coverage highlights the brand's presence in that space, though specific details about the products or story were not provided in the source data.
Visit Bisonstarnaturals →Bison Star Naturals featured as a success story
The Taos News published a piece on Bison Star Naturals as part of a series spotlighting businesses worth noting. The brand was recognised for its work, though the specific details of that recognition are not available from the source data.
Visit Bisonstarnaturals →Bison Star Naturals operates as a family-run Indigenous business
Bison Star Naturals is an Indigenous-owned skin care company with a family-based structure at its core. The business has been covered by ICT News, which reported on its identity as both a family enterprise and an Indigenous brand in the skin care sector.
Visit Bisonstarnaturals →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Bisonstarnaturals
Answers to the most common questions, based on search behaviour and our own research.
Is Bison Star Naturals a trustworthy webshop?
Bison Star Naturals is a registered LLC operating since 2018, with a verifiable physical store address in El Prado, NM, a published phone number, and an active social media presence. The company is family-run and Native-owned, and the founders are named publicly on the website.
Are Bison Star Naturals products vegan or free from animal ingredients?
According to the company, all products are free of animal products, synthetic dyes, and perfumes. Ingredients are described as organically, naturally, and in some cases locally sourced.
Can I visit a Bison Star Naturals store in person?
Yes, Bison Star Naturals has a brick-and-mortar location at 1029 Paseo del Pueblo Norte #2, El Prado, NM 87529. The original Tiny Shop at the Taos Pueblo site is currently closed with no planned reopening date.
Does Bison Star Naturals offer wholesale or custom products?
Bison Star Naturals offers wholesale purchasing and also provides custom-branded lip balms, where businesses can have their own logo or slogan printed on the labels. More details are available on their wholesale page.
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