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Bella Tu is an American women's fashion brand offering a luxury resort collection that includes dresses, caftans, tunics, shirts, shirtdresses, and jackets. The collection draws on Indian textile traditions such as hand embroidery, block printing, and hand beading, and is produced in collaboration with the Mumbai-based manufacturing facility of Indian designer Gopi Vaid.

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At a glance

About BELLA TU

Main category
Women's resort and occasion wear
Main assortment
Dresses, caftans, shirts, shirtdresses, jackets
Free shipping from
$100 (continental US only)
Ships to
United States (continental) and international
Target audience
Women seeking handcrafted, premium resort wear
Production
Crafted at Gopi Vaid facility in Mumbai, India
Designer
Jeanne Daniel
Gift options
E-Gift Card available
Bella Tu operates in the premium segment of women's resort and occasion wear, targeting women who appreciate handcrafted detail, sensual fabrics, and a global aesthetic. The brand is designed by Jeanne Daniel, a veteran of luxury retail with over 30 years of experience at labels including Tiffany and Co, Vera Wang, and Emporio Armani. The collection blends ancient Indian motifs with a modern wearable silhouette, using materials such as hand-embroidered linen, hand-beaded cotton, velvet, and proprietary viscose prints designed in house. Viscose is a particular focus for Bella Tu as it resembles silk in drape and feel but can be hand washed, making it practical for travel.
June 2026

Active promotions

Ready to use with your order at BELLA TU.

Free shipping on all US orders above a minimum order value, applicable to the continental United States.
To the shop
Seasonal sale section offering selected dresses, caftans, and tops at reduced prices.
To the shop
Recent

BELLA TU in the news

Recent updates and background about BELLA TU, summarised in our own words.

BELLA TU

The Charlie Collection: A Focused Line Within Bella Tu

Bella Tu has introduced the Charlie Collection as a distinct group within its broader resort wear range, featuring dedicated pieces highlighted on the homepage. The collection is prominent enough to have its own navigation entry and dedicated shop section.

BELLA TU

Bella Tu Garments Produced at Gopi Vaid's Mumbai Facility

All Bella Tu styles are manufactured at the Mumbai facility of Gopi Vaid, an Indian designer known for Kurtis and Saris worn by Bollywood personalities and women of influence. This production partnership underpins the brand's commitment to traditional Indian craft techniques.

BELLA TU

Viscose Prints Designed In House for Travel-Friendly Wear

Bella Tu designs all its viscose prints internally, choosing the fabric for its silk-like appearance and its practicality as a hand-washable, travel-friendly material. The brand positions viscose as a key fabric in its resort wear offer.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about BELLA TU

Answers to the most common questions, based on search behaviour and our own research.

Is Bella Tu a reliable webshop?

Bella Tu is a legitimate women's fashion brand with a clearly described design philosophy, a named designer with a verifiable career history, and transparent policies for returns, exchanges, and shipping. The site includes a size guide, FAQ section, and direct contact options.

Does Bella Tu offer free shipping?

Bella Tu offers free shipping on US orders of $100 or more, but this applies to the continental United States only. Orders below that threshold or shipping to other regions may incur additional costs.

Can I return or exchange items at Bella Tu?

Bella Tu has a dedicated Returns and Exchanges policy, which is accessible directly on their website. Specific conditions and timeframes are detailed on that page.

What sizes does Bella Tu carry?

Bella Tu provides a Size Guide on its website to help customers find the right fit. It is recommended to consult this guide before ordering, as sizing may differ from standard sizing due to the nature of the handcrafted garments.

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