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Beauty Brands is an American beauty retailer offering a broad assortment of makeup, skincare, haircare, bath and body products, nail care, and salon and spa services. The webshop at beautybrands.com combines an online shopping experience with physical store locations.

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At a glance

About Beauty Brands

Main category
Beauty and personal care
Product range
Makeup, skincare, haircare, nails, bath and body, tools
Additional services
In-store salon and spa appointments
Store locations
Multiple physical stores (locator available on site)
Target audience
Adults, men, kids, beauty professionals
Top haircare brands
Drybar, CHI, BaBylissPRO, Curlsmith
Top skincare brands
CeraVe, Dermalogica, Murad, Supergoop!
Loyalty programme
Rewards points via login or sign-up
Beauty Brands positions itself as a one-stop destination for beauty consumers across multiple categories, ranging from everyday drugstore-adjacent skincare to premium and professional haircare brands. The assortment covers the middle to upper-middle price segment, carrying well-known names such as CeraVe, Dermalogica, OPI, Tarte, and BaBylissPRO alongside trend-driven and niche labels. The retailer also offers in-store salon and spa services, which sets it apart from purely online beauty sellers. Its range extends beyond adults, with dedicated sections for kids, men, and travel-sized products, making it relevant for a wide household audience.
October 2026

Active promotions

Ready to use with your order at Beauty Brands.

Seasonal discount of up to 50% off selected makeup brands when purchasing through the webshop
To the shop
Free shipping on orders above a minimum order value for registered loyalty members
To the shop
Recent

Beauty Brands in the news

Recent updates and background about Beauty Brands, summarised in our own words.

Prevention

Ten Beauty Brands Suited for Sensitive and Acne-Prone Skin

A selection of ten beauty brands has been put together for people with sensitive or acne-prone skin. The overview aims to help this specific group find products that are less likely to cause irritation or breakouts.

Happi | Household And Personal Products Industry

Longevity as a Growing Focus Area in the Beauty Industry

The concept of longevity is gaining attention within the beauty and personal care sector, with some suggesting it could represent a significant shift in how products are developed and marketed. The trend points to a growing consumer interest in products that support long-term health and aging.

EBONY Magazine

EADEM: A Beauty Brand Built by and for Women of Color

EADEM is a beauty brand founded and led by women of color, with a focus on products developed specifically for their needs. The brand operates independently and is not oriented toward broader male inclusion demands within the beauty industry.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Beauty Brands

Answers to the most common questions, based on search behaviour and our own research.

Is Beauty Brands a trustworthy webshop?

Beauty Brands is an established American beauty retailer operating both a webshop at beautybrands.com and physical store locations. The site carries well-known brands such as CeraVe, OPI, Tarte, and Dermalogica, which suggests it is a legitimate authorised retailer.

Does Beauty Brands have physical stores or is it online only?

Beauty Brands operates both an online webshop and physical store locations across the United States. The website includes a store locator tool so customers can find the nearest location.

Can you book a salon or spa appointment at Beauty Brands?

Yes, Beauty Brands offers in-store salon and spa services that can be booked directly through the website. This is a notable feature that distinguishes it from webshop-only beauty retailers.

Does Beauty Brands have a rewards or loyalty programme?

Beauty Brands offers a rewards programme for customers who create an account or log in on the site. Points can be earned on purchases made through the webshop.

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