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Beauté Japonica is an online retailer specialising in luxury scalp care products formulated with natural ingredients sourced from Japan. The brand currently ships to the United States and Canada.

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At a glance

About Beauté Japonica

Main product
TOHI Scalp Serum
Price
£73.00 per bottle
Ships to
USA and Canada
Free shipping
Available with code FREESHIP207 at checkout
Formulation
Vegan, cruelty-free, paraben-free, sulfate-free, phthalate-free, synthetic fragrance-free
Origin
Made in Japan
Main category
Scalp care and hair wellness
Founded
2022
Beauté Japonica positions itself in the premium hair and scalp care segment, targeting consumers who approach hair wellness as part of a broader self-care and anti-aging routine. The brand's flagship product, the TOHI Scalp Serum, is built around a proprietary 5-Kaiso Complex of 13 vegan, natural actives with roots in Japanese hair care traditions. The formulation is free from parabens, sulfates, phthalates and synthetic fragrance, appealing to consumers who prefer clean beauty products. The brand emphasises ritual and consistency, recommending a four-minute scalp massage as part of regular use.
July 2026

Active promotions

Ready to use with your order at Beauté Japonica.

Free shipping on orders when a promotional code is applied at checkout.
To the shop
Bundle discount when purchasing multiple bottles of the TOHI Scalp Serum in a single order.
To the shop
Recent

Beauté Japonica in the news

Recent updates and background about Beauté Japonica, summarised in our own words.

Beauté Japonica

2024 New Year Self-Care Resolutions

Beauté Japonica's blog shares practical tips for committing to self-care and hair care routines in 2024. The post encourages readers to reflect on habits that support looking and feeling their best.

Beauté Japonica

Tokyo City Guide by Beauté Japonica

The brand's founder shared a personal city guide to Tokyo, covering food, nightlife, fashion and beauty finds in the Japanese capital. The guide was also shared with the Style community.

Beauté Japonica

How to Use the TOHI Serum

Beauté Japonica provides a step-by-step guide on how to apply the TOHI Scalp Serum, including a video tutorial demonstrating the recommended four-minute scalp massage technique.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Beauté Japonica

Answers to the most common questions, based on search behaviour and our own research.

Is Beauté Japonica a trustworthy webshop?

Beauté Japonica is an established online retailer founded in 2022, operating in the USA and Canada. The brand provides clear product information, usage instructions and contact options for customer service, press and wholesale inquiries.

Does Beauté Japonica offer free shipping?

Yes, free shipping is available when using the code FREESHIP207 at checkout. This offer appears to apply to orders placed through the online store.

How do you use the TOHI Scalp Serum?

The serum is applied to dry or towel-dried hair as a leave-in product. The brand recommends massaging it thoroughly into the scalp for four minutes after application for best results.

Can I return a product from Beauté Japonica?

Beauté Japonica has a dedicated shipping and returns page on their website. Shoppers are advised to review the returns policy directly on the site before purchasing, as specific conditions and timeframes are outlined there.

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