Subscribe and save on selected eye care products, with recurring orders at a reduced price compared to one-time purchases.
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Avenova is an online store offering science-backed eye health supplements and care products, operating under the broader EyePromise brand. The range covers eye hydration, eyelid and lash hygiene, macular health, and visual performance support.
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About Avenova
Founded
Over 20 years ago
Monthly subscribers
Over 100,000
Recommending doctors
8,500+
Patents held
Over 20
Customer reviews
Over 4,500
Main categories
Supplements, eye drops, lid and lash care, eye masks
Certifications
NSF-certified, cGMP manufactured, third-party tested
Prices from
$29.99
Avenova positions itself in the premium eye care segment, targeting consumers who experience dry eyes, aging-related vision concerns, or who simply want a structured daily eye care routine. Products are developed in collaboration with optometrists and ophthalmologists and are grounded in clinical research, with ingredients sourced from specific origins such as zeaxanthin from Texas peppers and Omega-3s from Norwegian waters. The brand operates with over 20 years of industry experience and holds more than 20 patents, distinguishing it from general wellness supplement retailers. Its typical customer is health-conscious, likely already advised by an eye care professional, and looking for evidence-based products rather than generic over-the-counter solutions.
Active promotions
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Bundle multiple products into a kit and receive a discount compared to buying each item separately.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Avenova in the news
Recent updates and background about Avenova, summarised in our own words.
Hypochlorous acid sprays gain attention from TikTok and dermatologists
Hypochlorous acid sprays have been gaining popularity on TikTok, with dermatologists noting that the ingredient can offer genuine benefits for the skin. The trend has drawn wider attention to products containing this compound. Avenova is among the brands associated with hypochlorous acid formulations.
NovaBay completes sale of Avenova eyecare business to PRN
NovaBay Pharmaceuticals has finalized the sale of its Avenova eyecare division to PRN, concluding a significant chapter for the company. Following the transaction, NovaBay has indicated it is pursuing a full dissolution of the company. The news was reported by VisionMonday.
Acumen Health Holdings to acquire the Avenova brand
Acumen Health Holdings has announced plans to acquire the Avenova brand from NovaBay Pharmaceuticals. This transaction marks a change in ownership for the well-known eye care brand. Further details about the terms of the acquisition were not disclosed in the announcement.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Avenova
Answers to the most common questions, based on search behaviour and our own research.
Is Avenova a trustworthy webshop?
Avenova has been active for over 20 years and has accumulated more than 4,500 customer reviews. Its products are NSF-certified, manufactured in cGMP facilities, and developed alongside licensed optometrists and ophthalmologists, which suggests a serious and verifiable level of quality control.
What kinds of products does Avenova sell?
Avenova sells eye health supplements, lubricating eye drops, lid and lash cleansers, eye masks and compresses, and bundled eye care kits. Products are organized by concern, such as dry eyes, aging eyes, macular health, and visual performance.
Does Avenova offer subscription options?
Yes, Avenova offers subscription options on several products, with over 100,000 active monthly subscribers. Subscription refills are available at a lower price than one-time purchases, for example the Daily Eye Hydration Kit refills at $76.71.
Are Avenova products recommended by eye doctors?
More than 8,500 eye care professionals recommend EyePromise and Avenova products. The formulas are developed in collaboration with optometrists and ophthalmologists and are backed by peer-reviewed clinical studies.
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