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Au Natural is an online underwear brand specialising in Merino wool intimates for women. The range focuses on comfort, breathability, and odour resistance, using natural materials that carry the Woolmark certification.
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About Au Natural
Main product
Merino wool underwear for women
Free shipping from
$95
Prices from
$36
Quality certification
Woolmark certified
Target audience
Women
Customer support
Loyalty programme
Yes, points-based rewards with first-purchase discount
New customer discount
10% off first purchase
Au Natural positions itself in the premium segment of the women's underwear market, with a clear focus on natural materials and functional comfort rather than fast fashion. The typical Au Natural customer is a woman who prioritises sustainable, body-conscious self-care and is looking for underwear that performs across different settings, from the gym to long-haul travel. All products are Woolmark certified, which provides an independently verified quality guarantee on durability and performance. The brand operates exclusively online and offers a loyalty rewards programme alongside an affiliate scheme, suggesting a community-oriented approach to customer retention.
Active promotions
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Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Au Natural in the news
Recent updates and background about Au Natural, summarised in our own words.
Wanderlust and Wool: The Perfect Travel Companions
Au Natural makes the case for Merino wool underwear as an essential travel item, pointing to its comfort during long journeys and its odour-resistant properties as key advantages for travellers.
Merino Wool in Summer: Debunking the Myths
Au Natural addresses the common assumption that Merino wool is a winter-only fabric, explaining how its breathability and temperature regulation make it a practical choice during warmer months.
Why Merino Wool Underwear Is Gentle on Sensitive Skin
Au Natural explores how Merino wool's soft fibres can reduce friction and irritation, making it a suitable option for women with sensitive skin around the bikini line.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Au Natural
Answers to the most common questions, based on search behaviour and our own research.
Is Au Natural a reliable webshop?
Au Natural is a dedicated Merino wool underwear brand that carries Woolmark certification on its products, providing an independent quality guarantee. Customer reviews visible on the website are generally positive, with buyers praising comfort during sports and extended travel.
From what amount do I get free shipping at Au Natural?
Au Natural offers free shipping on orders over $95.
Can I return products at Au Natural?
The website mentions a refund policy is available, but specific return conditions and timeframes are not detailed in the publicly available source data. It is recommended to consult the refund policy page or contact [email protected] for details.
Is Merino wool underwear suitable for summer?
According to Au Natural, Merino wool is suitable year-round because of its natural temperature-regulating properties. The brand actively addresses this misconception in its blog content, explaining that the fabric breathes and adapts to body temperature rather than causing overheating.
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