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Asmar Equestrian is a Canadian-founded apparel brand established in 2011, offering premium riding clothing and accessories for equestrians across the US and Canada. The brand covers everything from technical show apparel and outerwear to breeches, knitwear, and leather accessories.
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About Asmar Equestrian (US & Canada)
Founded
2011
Founder
Noel Asmar
Headquarters
Vancouver, British Columbia, Canada
Segment
Premium equestrian apparel
Prices from
$30 USD
Main categories
Tops, Breeches, Outerwear, Gifts and Accessories
Target audience
Equestrians of all ages and disciplines, including youth and men
Sales model
Direct-to-consumer (online)
Asmar Equestrian operates in the premium segment of equestrian fashion, targeting riders of all ages and disciplines who want clothing that transitions seamlessly from the barn to everyday life. The brand was founded by Noel Asmar, a self-taught designer based in Vancouver, British Columbia, who identified a gap in the market for riding apparel that combined elevated style with genuine functionality at an accessible price point. The philosophy is rider-first: products are sold directly to consumers to maintain a feedback loop that informs each new collection. Sustainability is embedded in the brand's approach, with a stated focus on responsible materials, supply chain transparency, and reducing excess.
Active promotions
Ready to use with your order at Asmar Equestrian (US & Canada).
Seasonal sample sale with discounts of up to 65% on selected apparel styles
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bundle discount when purchasing multiple items from the Equestrian Essentials collection
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Asmar Equestrian (US & Canada) in the news
Recent updates and background about Asmar Equestrian (US & Canada), summarised in our own words.
Equestrian Fashion and the Lasting Appeal of Horse Girl Style
The Vancouver Sun published a piece examining the continued influence of equestrian aesthetics in mainstream fashion. The article looks at how the so-called horse girl style has maintained cultural relevance over time.
Asmar Equestrian Included in Canadian Holiday Shopping Guide
Horsesport.com included Asmar Equestrian in its 2020 holiday shopping guide dedicated to Canadian brands and businesses. The guide was published as part of a broader initiative to encourage consumers to support Canadian companies during the holiday season.
Wendy Benns Featured in Long-Distance Equestrian Profile
Wendy Benns is the subject of a profile published by Horse Network, focusing on her experiences in distance riding. The piece highlights her journey and involvement in the equestrian world.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Asmar Equestrian (US & Canada)
Answers to the most common questions, based on search behaviour and our own research.
Is Asmar Equestrian a reliable online store?
Asmar Equestrian has been in operation since 2011 and sells directly to consumers through its own webshop. The brand has received industry recognition and has built a following among riders in the US and Canada.
What is the return policy at Asmar Equestrian?
The source data does not specify a return window. It is recommended to check the returns page on the Asmar Equestrian website directly before placing an order.
Does Asmar Equestrian offer free shipping?
The website states that shipping and taxes are calculated at checkout, but no specific free shipping threshold is mentioned in the available information.
Does Asmar Equestrian have clothing for children and men?
Yes, Asmar Equestrian offers a dedicated Young Riders Collection for youth as well as a Men's Equestrian Apparel range, in addition to their main women's collections.
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