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Apples of Gold Jewelry is an American online fine jewelry retailer that has been operating since 1999, offering collections in 14K, 18K, and 22K solid gold, platinum, and silver. The store carries nearly 10,000 designs ranging from diamond engagement rings and wedding bands to gold cross pendants and personalized pieces.

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At a glance

About Apples of Gold

Return period
45 days
Shipping
Free within the USA
Customer service
Toll-free: 800-349-7992
Founded
1999
Number of products
Almost 10,000 designs
Prices compared to retail
Approx. 30 to 40% below standard retail
Main assortment
Gold, platinum and silver jewelry, engagement rings, wedding bands, crosses
BBB rating
A+
Apples of Gold positions itself in the fine jewelry market as a value-oriented alternative to traditional brick-and-mortar jewelers, whose markups it estimates at 200 to 300 percent. By sourcing directly from American manufacturers and wholesalers, primarily in the Los Angeles jewelry district and in New York and Ohio, the store aims to offer comparable quality at prices approximately 30 to 40 percent below standard retail. The assortment has a notable focus on Christian and religious jewelry, including gold cross pendants and crucifixes, alongside engagement rings, gemstone rings, and vintage-style pieces. The store appeals to consumers who want fine precious metals and genuine gemstones without paying department store or high-street jewelry prices.
October 2026

Active promotions

Ready to use with your order at Apples of Gold.

Percentage discount on your first order combined with free shipping, available through a limited-time coupon code at checkout.
To the shop
Seasonal promotion offering a discount on selected wedding bands and engagement rings, aimed at couples planning ahead for upcoming celebrations.
To the shop
Recent

Apples of Gold in the news

Recent updates and background about Apples of Gold, summarised in our own words.

Southern Living

Choosing the Right Apples for a Firm Apple Pie

Not all apple varieties hold up well during baking, and selecting the right type can make a significant difference in the texture of an apple pie. Some apples tend to break down into a soft, mushy filling, while others retain their shape and provide a firmer bite. Knowing which varieties to choose helps ensure a better result when baking this classic dessert.

WXYZ 7 News Detroit

Projected Apple Harvest Dates for Michigan in 2026

Estimates have been published for when Michigan apple varieties are expected to be harvested in 2026. The projections give growers and consumers an indication of seasonal availability. The information was reported by a Detroit-based news outlet.

marinmommies.com

U-Pick Apple Experience at Gold Ridge Organic Farms

Gold Ridge Organic Farms in Sebastopol offers a u-pick apple experience for visitors. Guests can harvest their own apples directly from the farm. The farm operates on an organic basis.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Apples of Gold

Answers to the most common questions, based on search behaviour and our own research.

Is Apples of Gold a trustworthy jewelry store?

Apples of Gold has been operating online since 1999 and holds an A+ rating with the Better Business Bureau. The company emphasizes business ethics rooted in its Christian values and states it works only with American suppliers.

Does Apples of Gold offer free shipping?

Yes, Apples of Gold offers free shipping on orders within the USA. International shipping is also available, though separate terms apply for those orders.

What is the return policy at Apples of Gold?

Apples of Gold offers a 45-day return policy, which is longer than the 14 to 30 days many competing online jewelry retailers provide.

Is the jewelry at Apples of Gold made in the USA?

The majority of Apples of Gold's jewelry is made or assembled in the United States, using American suppliers and craftsmen. Gemstones and diamonds are sourced globally but are set locally within the USA.

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