Storewide percentage discount available via a promotional code at checkout, applicable to the full product range including VR kits and activity sets.
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Abacus Brands is an American webshop specialising in educational toys, science kits, and activity sets that combine physical play with augmented and virtual reality. The company sells directly to consumers and ships orders the same day they are placed.
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About Abacusbrands
Dispatch
Same day (orders placed during business hours)
Free shipping from
$50
Prices starting from
$14.99
Customer service hours
Monday to Friday, 9am to 5pm PST
Response time
Up to 24 hours
Main category
Educational toys and activity kits
Headquarters
El Segundo, CA, United States
Also office in
Vancouver, BC, Canada
Abacus Brands positions itself in the educational toy market, targeting parents, teachers, and gift buyers who want products that go beyond passive entertainment. Its range sits in the mid-price segment, with kits typically priced between roughly $15 and $90, and places a strong emphasis on hands-on STEAM learning supported by immersive AR and VR content. The company works with licensed brands including National Geographic, Bill Nye, Penn and Teller, MasterChef Junior, and Mattel, lending its catalogue recognisable names alongside its own proprietary lines. What sets Abacus Brands apart is the combination of physical materials, editorial books, and digital immersive experiences bundled into a single product.
Active promotions
Ready to use with your order at Abacusbrands.
Free standard shipping on all orders that meet a minimum order value threshold, with no subscription or membership required.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Abacusbrands in the news
Recent updates and background about Abacusbrands, summarised in our own words.
Abacus Brands presents Radical Games at LA Toy Previews
Abacus Brands introduced its Radical Games line at the LA Toy Previews event. The showcase offered an early look at the company's upcoming game offerings for the toy market.
Visit Abacusbrands →Abacus Brands completes acquisition of Pixicade
Abacus Brands has acquired Pixicade, expanding its portfolio of technology-driven toy and game products. The deal adds Pixicade's offerings to the Abacus Brands lineup.
Visit Abacusbrands →US businesses explore cost-saving measures in response to tariffs
American businesses, including those in the toy and consumer goods sector, are looking into ways to reduce costs amid rising tariffs. Strategies being considered include removing batteries from products and reducing packaging size. Abacus Brands is among the companies navigating these pressures.
Visit Abacusbrands →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Abacusbrands
Answers to the most common questions, based on search behaviour and our own research.
Is Abacus Brands a reliable webshop?
Abacus Brands is a registered company with offices in El Segundo, California, and Vancouver, Canada. It works with well-known licensed brands such as National Geographic, Bill Nye, and Mattel, which suggests an established position in the educational toy market.
How fast does Abacus Brands ship orders?
According to the website, orders ship the same day they are placed. Free shipping applies to orders over $50.
How can I contact Abacus Brands customer service?
Customer support is available Monday through Friday, from 9am to 5pm PST. You can reach the team by email at [email protected] or by phone at (323) 522-9792. The company asks customers to allow up to 24 hours for a response.
What age group are Abacus Brands products suitable for?
The product range is primarily aimed at children, but several kits and games are designed to be enjoyed by adults as well. The website describes its audience broadly as kids and adults who want to learn, play, and experience science and technology together.
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