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abacaxi is a New York-based fashion label founded by South Asian-American designer Sheena Sood in 2013, offering handcrafted clothing made with traditional textile techniques such as handloom weaving, plant-dyeing, mirrorwork, and embroidery. The brand draws on craft traditions from India, Peru, Mexico, and beyond, producing garments in limited editions.
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About abacaxi
Founded
2013
Designer
Sheena Sood
Headquarters
Brooklyn, NY, USA
Free shipping from
$200 (domestic orders)
Production countries
India, Peru, Mexico
Textile techniques
Handloom weaving, plant-dyeing, mirrorwork, embroidery, tie-dye, knit and crochet
Edition type
Limited editions
Sustainability
Regeneratively grown organic cotton via Oshadi Collective
abacaxi operates in the premium fashion segment, targeting consumers who value artisan craft, cultural heritage, and sustainable production over fast fashion. The label collaborates with Oshadi Collective in Tamil Nadu, India, through a farm-to-closet program that uses 100% regeneratively grown organic cotton, from seed to finished garment. Sheena Sood's designs blend South Asian and tropical influences with an urban New York sensibility, resulting in bold, color-driven pieces that reference indigenous textile traditions from multiple continents. The brand positions itself as an advocate for preserving ancestral crafts, working with skilled artisans whose techniques are at risk of disappearing.
Active promotions
Ready to use with your order at abacaxi.
10% off your first order when you subscribe to the abacaxi email newsletter.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Complimentary domestic shipping on all orders over $200.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
abacaxi in the news
Recent updates and background about abacaxi, summarised in our own words.
Abacaxi expands into fragrance with debut perfume
Fashion label Abacaxi has introduced its first fragrance, marking a new category beyond clothing for the brand. The launch represents a step into the beauty and lifestyle space for the label.
Brazilcore trend draws inspiration from favela fashion
A fashion trend referred to as Brazilcore has gained wider attention, with its roots in the street style associated with Brazilian favela communities. The movement reflects a broader cultural shift in which regional and working-class aesthetics influence mainstream fashion.
Garden Studio project by Studio Abacaxi featured on ArchDaily
A garden studio designed by Studio Abacaxi was showcased in an architectural photo gallery on ArchDaily. The feature presents visual documentation of the completed project. Note that this Studio Abacaxi appears to be an architecture firm and may not be related to the fashion label of the same name.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about abacaxi
Answers to the most common questions, based on search behaviour and our own research.
Is abacaxi a reliable webshop?
abacaxi has been operating since 2013 and has received coverage from multiple press outlets, which describe the brand as making serious noise in the global design circuit. The label works with established artisan collectives and publishes clear information about its production methods and sourcing.
Does abacaxi offer free shipping?
abacaxi offers complimentary domestic shipping on all orders over $200. For orders below this threshold or for international shipping, costs may apply.
Where are abacaxi garments made?
abacaxi garments are produced in collaboration with artisans in India (primarily Tamil Nadu), Peru, and Mexico, depending on the textile technique used. The brand works closely with Oshadi Collective for its handloom and naturally dyed fabrics.
Can I get a discount on my first order at abacaxi?
abacaxi offers 10% off your first order when you sign up for their email newsletter. Subscribers also receive weekly updates and are the first to be notified of sales via SMS.
Your turn
Do you have experience with abacaxi?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
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- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
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A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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