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90+ Cellars is an American online wine retailer offering a global selection of wines, from Prosecco and Pinot Noir to Sauvignon Blanc and Malbec, across multiple curated collections and price points. The shop is operated by Latitude Beverage Company, headquartered in Newton, Massachusetts.
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About 90+ Cellars
Headquarters
Newton, MA, United States
Free shipping from
12+ bottles per order
Discount on bulk orders
10% off on 12 or more bottles
Prices from
$12.49 per bottle
Wine club
Quarterly curated shipments, save up to 30%
Main assortment
Red, white, sparkling, rosé, non-alcoholic, zero sugar wines
New customer offer
15% off first order (newsletter signup)
Customer service
90+ Cellars positions itself in the accessible to mid-range wine segment, with a model built around sourcing wine from established wineries worldwide and selling it without the overhead costs of owning vineyards or production facilities. This approach is aimed at consumers who want quality wines, typically scored 90 points or above, without paying premium retail prices. The shop's wine director curates each collection, including seasonal and limited-release bottles, and the assortment spans everyday drinking wines under the Core label through to small-production Collector series bottles. With over 75 million bottles sold, the brand targets regular wine drinkers who value curation and consistency over brand prestige.
Active promotions
Ready to use with your order at 90+ Cellars.
Free shipping and 10% off when ordering 12 or more bottles in a single order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
15% discount on the first order when signing up for the 90+ Cellars newsletter.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
90+ Cellars in the news
Recent updates and background about 90+ Cellars, summarised in our own words.
90+ Cellars Introduces Its Discovery Series
90+ Cellars has launched a new product line called the Discovery Series. The release was covered by trade publication Beverage Industry. Further details about the specific wines included were not provided in this report.
90+ Cellars Launches New Discovery Series for Wine Enthusiasts
90+ Cellars has introduced a new product line called the Discovery Series, aimed at wine lovers who want to explore varieties and styles outside their usual preferences. The series appears to encourage customers to broaden their wine knowledge and experience. Further details about the specific wines included in the range were not provided.
90+ Cellars Adds Pecorino and Torrontés to Discovery Series
90+ Cellars has announced the Discovery Series, which features grape varieties including Pecorino and Torrontés. The news was reported by the Beverage Information Group. These varieties are considered less common in mainstream wine retail, suggesting a focus on lesser-known wine styles.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about 90+ Cellars
Answers to the most common questions, based on search behaviour and our own research.
Is 90+ Cellars a reliable wine shop?
90+ Cellars has been operating for around 20 years and reports over 75 million bottles sold. The brand is curated by a named wine director and has been covered by mainstream press with references to strong value for money. Thousands of customer reviews are featured on their website.
Do you get free shipping at 90+ Cellars?
Yes, orders of 12 or more bottles qualify for free shipping. The same threshold also unlocks a 10% discount on the order total.
Can I join a wine subscription at 90+ Cellars?
90+ Cellars offers a seasonal wine club with quarterly shipments curated by their wine director. Members receive limited releases and new vintages, always with free shipping, and can save up to 30%.
What types of wine does 90+ Cellars sell?
The range includes red, white, sparkling, rosé, non-alcoholic and zero sugar wines. Bottles are sourced from regions including Italy, France, New Zealand, Argentina and more, and are organized into collections ranging from everyday Core wines to small-production Collector series bottles.
Your turn
Do you have experience with 90+ Cellars?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
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One winner from all review submitters, drawn on the 1st of the month.
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