Free shipping and 10% off when ordering 12 or more bottles in a single order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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90+ Cellars is an American online wine retailer offering a global selection of wines, from Prosecco and Pinot Noir to Sauvignon Blanc and Malbec, across multiple curated collections and price points. The shop is operated by Latitude Beverage Company, headquartered in Newton, Massachusetts.
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About 90+ Cellars
Headquarters
Newton, MA, United States
Free shipping from
12+ bottles per order
Discount on bulk orders
10% off on 12 or more bottles
Prices from
$12.49 per bottle
Wine club
Quarterly curated shipments, save up to 30%
Main assortment
Red, white, sparkling, rosé, non-alcoholic, zero sugar wines
New customer offer
15% off first order (newsletter signup)
Customer service
90+ Cellars positions itself in the accessible to mid-range wine segment, with a model built around sourcing wine from established wineries worldwide and selling it without the overhead costs of owning vineyards or production facilities. This approach is aimed at consumers who want quality wines, typically scored 90 points or above, without paying premium retail prices. The shop's wine director curates each collection, including seasonal and limited-release bottles, and the assortment spans everyday drinking wines under the Core label through to small-production Collector series bottles. With over 75 million bottles sold, the brand targets regular wine drinkers who value curation and consistency over brand prestige.
Active promotions
Ready to use with your order at 90+ Cellars.
15% discount on the first order when signing up for the 90+ Cellars newsletter.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
90+ Cellars in the news
Recent updates and background about 90+ Cellars, summarised in our own words.
Bestselling Wines at 90+ Cellars
90+ Cellars highlights its most popular bottles in a dedicated bestsellers collection. These fan-favorite wines are available to browse and order directly from the webshop.
Crowd-Pleasing Sparkling Wines for the Holidays
90+ Cellars has put together a holiday sparkling wine collection featuring Prosecco, Lambrusco, Crémant and non-alcoholic options. The selection is intended to cover a range of festive occasions and celebrations.
Perfect Weeknight Reds
A curated selection of red wines from 90+ Cellars aimed at everyday drinking occasions during the week. The collection is part of the shop's broader range of themed wine groupings.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about 90+ Cellars
Answers to the most common questions, based on search behaviour and our own research.
Is 90+ Cellars a reliable wine shop?
90+ Cellars has been operating for around 20 years and reports over 75 million bottles sold. The brand is curated by a named wine director and has been covered by mainstream press with references to strong value for money. Thousands of customer reviews are featured on their website.
Do you get free shipping at 90+ Cellars?
Yes, orders of 12 or more bottles qualify for free shipping. The same threshold also unlocks a 10% discount on the order total.
Can I join a wine subscription at 90+ Cellars?
90+ Cellars offers a seasonal wine club with quarterly shipments curated by their wine director. Members receive limited releases and new vintages, always with free shipping, and can save up to 30%.
What types of wine does 90+ Cellars sell?
The range includes red, white, sparkling, rosé, non-alcoholic and zero sugar wines. Bottles are sourced from regions including Italy, France, New Zealand, Argentina and more, and are organized into collections ranging from everyday Core wines to small-production Collector series bottles.
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