Archive sale: previous editions of permanent garments available at up to 50% off the original price.
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Asket is a Swedish clothing brand founded in 2015 that operates a single, permanent collection of wardrobe essentials for men and women. The brand focuses on timeless design, European manufacturing, and transparent sourcing from natural fibres.
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About ASKET
Founded
2015
Main category
Fashion and clothing
Target audience
Men and women, adults
Free standard shipping from
100 GBP
Exchanges
Always free
Manufacturing
Europe
Materials
Natural fibres
Physical stores
London and Stockholm
Asket positions itself in the premium segment, targeting consumers who prefer quality and longevity over trend-driven fashion. Rather than releasing seasonal collections, the brand maintains and continuously refines a fixed range of garments, versioning each update and moving older editions to a discounted Archive section. Garments are made in Europe from natural fibres, with a stated commitment to material transparency and responsible production. The brand also offers lifetime repair services, take-back programmes, and a custom sizing system, appealing to buyers who treat clothing as a long-term investment rather than a short-term purchase.
Active promotions
Ready to use with your order at ASKET.
Free standard shipping on orders of 100 GBP or more, with always-free exchanges on any order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
ASKET in the news
Recent updates and background about ASKET, summarised in our own words.
Asket maintains a permanent, versioned collection
Unlike most clothing brands, Asket does not release seasonal collections. Instead, it continuously refines its permanent range and moves updated garment editions to a discounted Archive section.
Women's collection launched in 2021
Asket began expanding into womenswear in 2021, offering a growing range that follows the same principles of timeless design, natural fibres, and European manufacturing as the men's collection.
Asket offers custom sizing and a capsule wardrobe guide
The brand provides a dedicated size system for both men and women, along with a structured capsule wardrobe framework that divides garments into core items, building blocks, and occasional pieces.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about ASKET
Answers to the most common questions, based on search behaviour and our own research.
Is Asket a reliable webshop?
Asket has been operating since 2015 and maintains permanent physical stores in London and Stockholm. The brand publishes detailed information about its sourcing, materials, and manufacturing practices, which indicates a transparent approach to business.
Does Asket offer free shipping?
Asket offers free standard shipping on orders from 100 GBP. Exchanges are always free of charge.
Can I return or exchange items at Asket?
Asket offers free exchanges on all orders. Returns can also be dropped off in person at one of their physical stores in London or Stockholm.
Does Asket repair its garments?
Yes, Asket offers lifetime repair services for its garments. Customers can also register products for the Revival take-back programme and order spare parts through the website.
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