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California Naturals is an American personal care brand that sells clean, naturally derived hair, body, and lip products through its own webshop. The brand positions itself as an affordable alternative to premium clean beauty, with products mixed and poured in California.
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About Thecalifornianaturals
Free shipping from
$40 or more
Price range
From $11.99 per product
Certifications
Leaping Bunny certified, cruelty-free
Formula
Sulfate, paraben, and silicone free
Packaging
Post-consumer recycled (PCR) plastic bottles
Main categories
Hair, body, lip, men's
Origin
Mixed and poured in California, USA
Newsletter discount
10% off for new subscribers
California Naturals targets everyday consumers who want sulfate-, paraben-, and silicone-free personal care products without paying a premium price. The brand operates firmly in the budget-to-mid segment, with most individual products priced at $11.99, making clean beauty accessible to a broad audience. Products are packaged in post-consumer recycled plastic bottles and the brand holds Leaping Bunny cruelty-free certification, which appeals to environmentally conscious shoppers. The company is women-founded and led, and its assortment covers hair care, body wash, and lip care, with a dedicated men's line and targeted solutions for concerns such as hair thinning, frizz, and sensitive scalps.
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Save on hair care by ordering a shampoo and conditioner bundle set instead of individual products.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Thecalifornianaturals in the news
Recent updates and background about Thecalifornianaturals, summarised in our own words.
California Naturals Expands Men's Line Alongside Core Hair and Body Range
In addition to its established hair and body care products, California Naturals now offers a dedicated men's category, broadening its appeal beyond its original target audience. The men's line follows the same clean formula standards as the rest of the assortment.
Re:GRO Anti-Thinning Range Clinically Tested for Fuller, Stronger Hair
The Re:GRO Scalp Serum Trio, part of California Naturals' anti-thinning line, has been clinically tested for results including fuller-looking hair and reduced shedding. The trio is available as a bundled set at a discounted price compared to individual purchases.
California Naturals Products Now Available Through Physical Retail via Store Finder
Beyond its own webshop, California Naturals has made its products available in physical stores, which consumers can locate through the brand's online store finder. This marks a step toward broader retail distribution for the California-based brand.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Thecalifornianaturals
Answers to the most common questions, based on search behaviour and our own research.
Is California Naturals a reliable webshop?
California Naturals has received over 2,500 customer reviews on its own platform and has been featured in publications such as Vanity Fair, GQ, Oprah Daily, and New Beauty. The brand holds Leaping Bunny cruelty-free certification and is transparent about its ingredient policy.
Does California Naturals offer free shipping?
Yes, California Naturals offers free shipping on orders of $40 or more. Orders below that threshold may incur shipping costs.
Can I return products to California Naturals?
The webshop has a returns and exchanges policy listed on the website. For specific conditions and timelines, customers are advised to consult the Returns and Exchanges page or contact customer support directly.
Are California Naturals products suitable for sensitive skin or scalp?
The brand offers a dedicated range for sensitive scalp and body, and all products are free from sulfates, parabens, and silicones. There is also a fragrance-free option available for customers who prefer unscented formulas.
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