Free account registration with no upfront fee to browse and contact matched carers before committing to a care arrangement.
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Elder is a UK-based online marketplace that connects families with self-employed carers for home-based personal care, including live-in, respite and visiting care. The platform is designed to help elderly people remain in their own homes by matching them with vetted, self-employed carers across Great Britain.
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About UKLG_Elder
Service area
Great Britain
Care types
Live-in, respite, visiting care
Minimum visiting care
From 1 hour per week
Minimum respite care
3 days
Care available from
Within 24 hours
Carer acceptance rate
2% of applicants
Cost vs. traditional care
On average 35% cheaper
Customer satisfaction
9 out of 10 satisfied with first carer
Elder operates as an introductory agency and employment agency under the Conduct of Employment Agencies and Employment Businesses Regulations 2003, positioning itself in the private home care market as an alternative to traditional residential care homes. The platform targets families and individuals seeking flexible, affordable personal care solutions, claiming its services are on average 35% cheaper than conventional care alternatives. Elder's approach is built around consumer choice, allowing families to browse personalised carer matches, review profiles, conduct video calls and manage care schedules through its MyElder platform. Only 2% of carer applicants are accepted onto the platform, following background checks, character assessments and professional reference verification.
Active promotions
Ready to use with your order at UKLG_Elder.
Free introductory consultation to assess care needs and receive personalised carer matches through the Elder platform.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
UKLG_Elder in the news
Recent updates and background about UKLG_Elder, summarised in our own words.
UK pensioners report unexpected £500 HMRC bank deductions
Elder's news section reports on a trend of UK pensioners experiencing £500 deductions from their bank accounts linked to HMRC, explaining why it happens and what steps can be taken to check or challenge the deduction.
Independence at home is the top adult social care priority in the UK
A UK survey highlighted by Elder found that remaining independent at home is the leading priority for adults regarding social care, though overall satisfaction with current care services remains low.
Find a visiting or live-in carer through Elder
Elder's get-started page outlines how families can explore the benefits of live-in care, enabling loved ones to remain in their own home while receiving personalised support.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about UKLG_Elder
Answers to the most common questions, based on search behaviour and our own research.
Is Elder a reliable care platform?
Elder is a registered introductory agency operating under UK employment agency regulations, with a rigorous carer screening process that accepts only 2% of applicants. The platform has received recognition as an award-winning marketplace, and 9 out of 10 customers report being very satisfied with their first matched carer.
How quickly can care be arranged through Elder?
Elder states that care can be arranged in as little as 24 hours. Families can browse carer profiles, communicate directly with candidates and request placements through the MyElder platform at their own pace.
Does Elder employ the carers on its platform?
No. Elder is an introductory agency and does not employ carers. All carers on the platform are self-employed and enter into a direct contract with the customer for the provision of care services.
Are there any upfront fees or hidden costs with Elder?
According to Elder, there are no hidden costs or upfront fees. Registering and creating an account is free, and families can post care vacancies and review carer profiles at no charge.
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