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Assouline is a Paris-founded publisher and retailer specialising in luxury coffee table books, home fragrances, and decorative objects. The brand operates its European webshop at eu.assouline.com, offering complimentary shipping on orders over €200.

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At a glance

About Assouline

Free shipping from
€200
Founded
1994
Founded in
Paris, France
Main assortment
Coffee table books, home fragrance, decorative objects
Target audience
Design and culture-oriented consumers, premium segment
Trees planted
Over 200,000 via One Tree Planted partnership (since 2019)
Boutiques
Yes, physical boutiques available
Languages
English and French
Founded in Paris in 1994 by Prosper and Martine Assouline, the brand positions itself firmly in the premium segment, where publishing meets interior design and cultural curation. Its typical customer is an intellectually curious consumer with an interest in art, travel, architecture, fashion, and design, who views books as objects of aesthetic value as much as sources of knowledge. Assouline operates physical boutiques alongside its webshop and has developed an in-house colour in collaboration with Pantone, known as Assouline Red, which reflects the brand's investment in visual identity. In 2025, the brand expanded into home objects and fragrance with the Library Collection, reinforcing its positioning as a lifestyle brand for the culturally engaged.
July 2026

Active promotions

Ready to use with your order at Assouline.

Complimentary shipping on all orders above €200, applicable automatically at checkout.
To the shop
Seasonal gift set promotion: a curated selection of books and fragrance bundled at a combined price, suited for housewarming, wedding, or holiday gifting.
To the shop
Recent

Assouline in the news

Recent updates and background about Assouline, summarised in our own words.

Motorcycle.com

Assouline and Vespa Mark Eight Decades of Design

Assouline and Vespa have joined together to commemorate eighty years of the iconic scooter brand. The collaboration highlights the enduring cultural and stylistic significance of Vespa across decades.

Gentleman's Journal

Assouline Book Featured Among Curated Editor Recommendations

A publication by Assouline has been included in a curated selection of recommended products by Gentleman's Journal. The list also features items from other established brands across fashion and lifestyle categories.

wallpaper.com

Assouline Publishes a Monograph Dedicated to the Vespa Scooter

Assouline has released a monograph focusing on the history and design of the Vespa, the well-known Italian two-wheeled vehicle. The publication explores the scooter's lasting appeal and its place in global culture.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Assouline

Answers to the most common questions, based on search behaviour and our own research.

Is Assouline a reliable webshop?

Assouline is a well-established brand, founded in Paris in 1994, with physical boutiques and an international online presence. The European webshop operates at eu.assouline.com and offers standard e-commerce features including account management, a wishlist, and multiple shipping destinations.

Does Assouline offer free shipping?

Assouline offers complimentary shipping on orders over €200. Orders below this threshold may incur a shipping fee.

What kind of products does Assouline sell?

Assouline primarily sells luxury coffee table books covering topics such as travel, art, fashion, architecture, and design. The webshop also offers home fragrances, decorative objects, gift sets, and accessories under the Library Collection.

Can I buy Assouline books as a gift?

Assouline has a dedicated gifting section featuring curated gift sets, gifts by recipient type, and housewarming or wedding gift options. Customers can also build their own candle gift box.

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