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First Light Farms is a New Zealand-based online butcher specialising in 100% grass-fed Wagyu beef and pasture-raised venison, delivered directly to consumers. The company operates as a collective of farmers and food enthusiasts with a focus on traceable, consciously farmed meat.
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About First Light Farms
Main products
Grass-fed Wagyu beef and pasture-raised venison
Country of origin
New Zealand
Founded
2006
Ships to
New Zealand and United States
Price range
From NZD 55 (e.g. Wagyu Short Ribs)
Farming method
100% grass-fed, GMO-free pastures
Customer service phone
06 878 2712
Headquarters
Havelock North, New Zealand
First Light Farms positions itself firmly in the premium meat segment, targeting consumers who prioritise animal welfare, traceability and flavour over price. Founded in 2006 by three New Zealanders, the company pioneered grass-fed Wagyu beef at a time when the category did not exist, challenging the conventional grain-fed model used in Japan and the United States. Its customer base includes home cooks and food-conscious buyers who want to know where their meat comes from and how it was raised. The shop operates across New Zealand and the United States, offering cuts by marble score, variety boxes, heat-and-eat options and even dog food made from the same animals.
Active promotions
Ready to use with your order at First Light Farms.
Free delivery on orders above a set minimum order value, applicable to standard delivery zones in New Zealand.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Introductory variety box offered at a reduced price for first-time customers who want to sample multiple cuts before committing to larger orders.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
First Light Farms in the news
Recent updates and background about First Light Farms, summarised in our own words.
New Zealand pet food brand gains recognition through US programme
A premium pet food company from New Zealand has received attention through a programme based in the United States. The initiative appears to support the brand's presence in international markets.
Farm expands operations with new cold storage facility
A local farm has increased its processing capacity by adding a cold storage facility. The expansion is intended to support the farm's ability to handle and store products more efficiently.
Busch Light introduces special cans to support Midwest family farms
Busch Light has launched a series of cans under the name Farming Cans, intended to draw attention to family farms in the Midwest region of the United States. The initiative is aimed at generating broader support for this group of agricultural businesses.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about First Light Farms
Answers to the most common questions, based on search behaviour and our own research.
Is First Light Farms a reliable online shop?
First Light Farms has been operating since 2006 and was recognised by Forbes as producing some of the best beef in the world. The company is transparent about its farming practices, lists its physical address publicly and offers direct customer contact by phone.
How does First Light Farms deliver its meat?
First Light Farms delivers directly from its farms to the customer's front door. Delivery is available in New Zealand and the United States, though weather conditions can occasionally cause delays, particularly in the Upper North Island.
What is the difference between the marble score options for Wagyu?
First Light Farms sells Wagyu beef at different Marble Score levels, such as MBS 2-5 and MBS 6+, which indicate the intensity of fat marbling in the meat. Higher scores generally correspond to richer flavour and a higher price point.
Does First Light Farms sell anything other than steaks and roasts?
Yes, alongside fresh and frozen cuts the shop offers a Heat and Eat range, variety boxes, Wagyu hides and deer skins, and dog food made from the same animals raised on their farms.
Your turn
Do you have experience with First Light Farms?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
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Share your photo review about First Light Farms
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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