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Graco is a well-known brand in the baby and children's product category, offering car seats, strollers, high chairs, and other baby gear. The brand operates under Newell Brands, a large American consumer goods company headquartered in Atlanta, Georgia.

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At a glance

About Graco

Parent company
Newell Brands
Headquarters
Atlanta, GA, United States
Main category
Baby and kids products
Main assortment
Car seats, strollers, high chairs, baby gear
Target audience
Parents and caregivers of infants and young children
Customer service
Via Graco brand page on Newell Brands website
Graco targets parents and caregivers looking for reliable, safety-focused products for infants and young children, positioning itself in the mid-range to premium segment of the baby gear market. The brand is part of the Newell Brands portfolio, which includes dozens of consumer brands across household, outdoor, and lifestyle categories. Graco products are widely distributed through retail channels and online platforms, making them accessible to a broad audience of families. The brand's focus on safety standards and practical design has given it a long-standing presence in the baby products industry.
July 2026

Active promotions

Ready to use with your order at Graco.

Seasonal discount on selected strollers and car seat bundles for new parents
To the shop
Free standard shipping on orders above a minimum order value
To the shop
Recent

Graco in the news

Recent updates and background about Graco, summarised in our own words.

Stock Titan

Graco to release Q2 financial results on July 22

Graco has announced that its second-quarter financial results will be published on July 22. A conference call to discuss the results is scheduled for the following day, July 23.

MarketBeat

Assenagon Asset Management acquires over 188,000 Graco shares

Assenagon Asset Management S.A. has purchased 188,233 shares of Graco Inc., traded under the ticker symbol GGG. The transaction represents a notable addition to the investment firm's portfolio.

Syracuse.com

Graco Modes stroller available at a discount at Target

Target has been offering a 20 percent discount on the Graco Modes stroller, one of the brand's bestselling products. The promotion has attracted considerable attention from parents looking to purchase the item at a reduced price.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Graco

Answers to the most common questions, based on search behaviour and our own research.

Is Graco a reliable brand for baby products?

Graco is a long-established brand in the baby and children's product market, operating under Newell Brands, a publicly listed American consumer goods company. The brand is widely available through major retailers and has a broad international presence.

How can I contact Graco's customer service?

Customer service for Graco can be reached through the Newell Brands contact page, where you can select Graco from the brand dropdown to access the dedicated consumer care team. Corporate inquiries can be directed to Newell Brands via phone at (770) 418-7000.

Where is Graco based?

Graco falls under Newell Brands, which is headquartered at 5 Concourse Pkwy, Atlanta, GA 30328, United States.

What kind of products does Graco sell?

Graco specialises in baby and children's products, including car seats, strollers, high chairs, and other baby gear designed with a focus on safety and practicality.

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