Free personalised gift card and signature gift box included with every order, with the option to add a custom message at checkout.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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LURA (stylised as LŪRA) is an Italian-heritage luxury handbag brand that sells its collection directly to consumers through its own webshop at luraworld.com. The brand offers a curated range of leather handbags, a made-to-order bespoke service, and signature gift packaging with every order.
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About LURA
Main category
Luxury handbags and accessories
Product range
Tote bags, shoulder bags, bespoke made-to-order bags
Price range
From approximately € 950 and above
Bespoke service
Available, with ten curated colour options
Packaging
Signature cotton dust bag and gift box included with every order
Gift option
Personal gift card message available at checkout
Digital product ID
Each bag has a unique QR-linked digital identity with material traceability
App
LURA App available on App Store and Google Play
LURA operates in the premium luxury accessories segment, positioning itself as a contemporary expression of Italian craftsmanship with a strong emphasis on ethical and sustainable production. The brand was founded by bag designer Yvonne Roe and brand architect Sandra Planeta, whose combined industry experience spans over five decades. Each bag is assigned a unique digital ID accessible via a QR code, allowing buyers to trace the full production history and material origins of their purchase. The typical LURA customer is a style-conscious woman seeking a timeless, high-quality bag that can transition from day to evening wear, and who values transparency in how and where her products are made.
Active promotions
Ready to use with your order at LURA.
Made-to-order bespoke bag with a choice of ten exclusive colours, produced specifically for the buyer.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
LURA in the news
Recent updates and background about LURA, summarised in our own words.
Obituary notice for Lura Jane (Alston) Tew
A notice has been published marking the passing of Lura Jane (Alston) Tew. The announcement was handled by Rogers and Breece Funeral Service. No further details are available from the provided information.
Obituary for Lura Lohr, Fredericksburg resident
An obituary has been published for Lura Lohr, who was born in 1923 and passed away in 2026, at the age of 103. She lived in Fredericksburg, Virginia. The notice appeared via Legacy and was published in The Free Lance Star.
Obituary Notice for Lura H. Ensley, June 2026
An obituary for Lura H. Ensley, also known as Jayne, was published in June 2026. The notice was handled by Thompson Funeral Home, located in Orangeburg, South Carolina. No further details are available from the available information.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about LURA
Answers to the most common questions, based on search behaviour and our own research.
Is LURA a reliable webshop?
LURA is a specialist luxury handbag brand with a direct-to-consumer webshop and an established order history dating back several years. The brand was founded by two industry professionals with over five decades of combined experience in fashion and accessories.
What is included when I order a bag from LURA?
Every LURA order includes a soft cotton dust bag and a gift box as part of the brand's signature packaging. A personalised gift card message can also be added at checkout when ordering as a gift.
Can I have a LURA bag made in a specific colour?
Yes, LURA offers a bespoke made-to-order service with ten curated colour options to choose from. This service allows buyers to personalise their bag before production.
How can I verify the authenticity and origin of a LURA bag?
Each LURA bag is assigned a unique digital ID, linked to a QR code on the bag. Through the LURA App, the owner can view the complete production history, including where and when it was made and the origin of all materials used.
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