Subscribe to any product and receive 15% off every order, with early access to new arrivals and the occasional free sample included.
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Divya's is a New York City-based brand offering modern Ayurvedic food products, a plant-based restaurant, culinary masterclasses, and cookbooks. The shop combines ancient Ayurvedic principles with accessible, everyday cooking for health-conscious consumers.
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About Divya's
Free shipping from
Orders over $75
Restaurant location
25 1st Ave, New York, NY 10003
Founded
2009
Main assortment
Packaged Ayurvedic meals, ghee, teas, skincare, cookbooks
Subscription discount
15% off on every subscription order
Restaurant type
Full-service plant-based restaurant
Masterclass price
From $197 (lifetime access)
Country
United States
Divya's positions itself in the premium segment of health-focused food retail, targeting consumers who are interested in plant-based eating, digestive wellness, and holistic nutrition rooted in Ayurvedic tradition. The brand was founded by chef Divya Alter and her husband Prentiss in 2009, and has since grown into a multi-faceted operation that includes a Manhattan restaurant voted one of OpenTable's 50 Best Restaurants for Vegetarians in America, packaged meals and pantry staples, online masterclasses, and best-selling cookbooks. Products such as cultured ghee, kitchari meal kits, and Ayurvedic teas are designed to be used at home with minimal preparation time. The brand appeals to consumers looking for food that is both nourishing and convenient, without compromising on quality or sourcing.
Active promotions
Ready to use with your order at Divya's.
Receive free shipping on any order totalling more than $75, applicable to the full range of packaged foods, pantry staples, and bundles.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Divya's in the news
Recent updates and background about Divya's, summarised in our own words.
Divya's Kitchen named one of OpenTable's 50 Best Restaurants for Vegetarians in America
Divya's Kitchen, the full-service plant-based restaurant on Manhattan's Lower East Side, has been recognised by OpenTable as one of the best vegetarian dining destinations in the United States. The restaurant serves globally inspired dishes reimagined through an Ayurvedic lens.
Divya's launches seasonal Ayurveda subscription box
Divya's now offers a subscription box programme that delivers a curated selection of Ayurvedic pantry staples and seasonal products to customers' doors. Subscribers receive 15% off every order, early access to new products, and occasional free samples.
Chef Divya Alter publishes best-selling Ayurvedic cookbook
Founder and executive chef Divya Alter released 'What to Eat for How You Feel', a cookbook featuring over 100 seasonal recipes based on Ayurvedic principles. The book includes guidance on ingredient combinations, healing spices, and preparation methods tailored to individual needs.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Divya's
Answers to the most common questions, based on search behaviour and our own research.
Is Divya's a reliable webshop?
Divya's has been operating since 2009 and is the brand behind a well-known plant-based restaurant in Manhattan. The webshop sells packaged food products with customer reviews visible per product, such as 126 reviews on their cultured ghee, which gives a reasonable indication of buyer activity.
Do you get free shipping at Divya's?
Yes, Divya's offers free shipping on orders over $75.
Can you subscribe to Divya's products?
Yes, Divya's offers a subscription option on most products that gives customers 15% off every order, early access to new products, and occasional free samples.
What kind of products does Divya's sell?
Divya's sells a range of Ayurvedic food products including ready-to-cook one-pot meals such as kitchari, cultured ghee, broths, teas, spice blends, skincare, and cookbooks. Products can also be bundled or ordered as part of a seasonal subscription box.
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