Free ground shipping on all orders above a minimum spend threshold, automatically applied at checkout.
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To the shop
Goop is an American lifestyle and e-commerce platform founded by actress Gwyneth Paltrow, offering a curated selection of fashion, beauty, wellness products, and editorial content. The webshop combines high-end shopping with editorial storytelling across categories including skincare, clothing, accessories, and travel.
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About goop
Free shipping from
$50
Headquarters
Santa Monica, California, USA
Customer service hours
Monday to Friday, 9 a.m. to 5 p.m. PST
Live chat hours
Monday to Friday, 10 a.m. to 3 p.m. PST
Main categories
Fashion, Beauty, Wellness, Travel
Price range
From $13 to over $2,000
In-house label
Gwyn
Founded
2008
Goop positions itself firmly in the premium and luxury segment, with clothing prices regularly exceeding $500 and accessories reaching into the thousands of dollars. The platform targets a wellness-conscious, affluent consumer who is looking for curated products alongside content on beauty, health, and lifestyle. Goop operates as both a retailer and a media brand, blending product discovery with editorial features, podcasts, and expert-led wellness content. Its own in-house label, Gwyn, sits alongside a carefully selected range of designer and independent brands.
Active promotions
Ready to use with your order at goop.
Seasonal sale section offering discounted items across fashion, beauty, and wellness categories for a limited period.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
goop in the news
Recent updates and background about goop, summarised in our own words.
Goop Launches Summer Hair Reset Campaign
Goop is currently spotlighting a seasonal hair care routine under the banner 'The Summer Hair Reset', encouraging customers to cleanse, nourish, and refresh their hair ahead of the warmer months. The campaign is supported by a dedicated product edit available in the webshop.
New Arrivals Include Designs from House of Dagmar, Toteme, and Bernadette
Goop's latest new arrivals feature pieces from a range of European designer labels including House of Dagmar, Toteme, and Bernadette, with prices ranging from $150 to over $1,600. The selection reflects the platform's focus on elevated, contemporary fashion.
Goop Expands Collaborative Product Lines with CB2 and Ruggable
In addition to its core webshop, Goop has developed branded collaborations with home furnishings retailer CB2 and rug brand Ruggable, extending its lifestyle positioning into the home category. These partnerships are listed under the 'Explore More' section of the platform.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about goop
Answers to the most common questions, based on search behaviour and our own research.
Is goop a reliable webshop?
Goop has been operating since 2008 and is a registered trademark of Goop, Inc. The platform offers a dedicated customer service team reachable by email and live chat during business hours.
Does goop offer free shipping?
Yes, goop offers free ground shipping on orders over $50 within the United States.
How can I contact goop customer service?
Goop's customer experience team can be reached by email at [email protected], Monday through Friday from 9 a.m. to 5 p.m. PST. Live chat is also available Monday to Friday between 10 a.m. and 3 p.m. PST.
Does goop ship to Canada?
Goop appears to serve both the United States and Canada, as the website lists both USD and CAD currency options.
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cash per month
One winner from all review submitters, drawn on the 1st of the month.
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Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
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