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Simple Wishes is an American online store specializing in maternity clothing, nursing bras, pumping bras, and postpartum apparel. The shop serves mothers across all stages of pregnancy and early motherhood, offering products made from OEKO-TEX Standard 100 certified fabrics.

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At a glance

About Simple Wishes

Main category
Maternity and nursing clothing and bras
Target audience
Pregnant women, new mothers, breastfeeding and pumping mothers
Fabric certification
OEKO-TEX Standard 100 certified
Return policy
Up to 15 days of wear allowed before returning a trial bra
Free shipping
Available on qualifying orders (clothing purchase promotion)
Pump compatibility
Compatible with Spectra, Medela, Elvie, Willow, Momcozy, and others
Bra materials
Nylon, Spandex, or Cotton depending on product type
Patents
Multiple U.S. patents on bra designs
Simple Wishes positions itself in the mid-to-premium segment of maternity and nursing wear, with a focus on functional design developed by mothers, for mothers. The brand holds multiple U.S. patents on its bra designs, including the proprietary SimpleClasp system and flange support architecture found in the SuperMom Silhouette. Products are designed to be compatible with virtually all major breast pump brands, including both traditional double-electric models and in-bra wearable devices such as Elvie, Willow, and Momcozy. The shop appeals to new and expectant mothers who prioritize chemical safety, a reliable fit, and versatility across nursing and pumping scenarios.
June 2026

Active promotions

Ready to use with your order at Simple Wishes.

Spend a minimum amount on clothing and receive up to three free bras, with free shipping included on the order.
To the shop
Bundle best-selling bras or sleepwear sets and save up to 30% compared to purchasing individual items.
To the shop
Recent

Simple Wishes in the news

Recent updates and background about Simple Wishes, summarised in our own words.

Simple Wishes

Free bra promotion: spend $75 or more and receive up to three bras at no cost

Simple Wishes is running a sitewide promotion where customers who spend $75 or more receive up to three complimentary bras. Free shipping is included with qualifying orders.

Simple Wishes

Maternity bras and underwear collection: comfort with certified safe fabrics

Simple Wishes offers a dedicated collection of maternity bras and underwear crafted from chemical-free, OEKO-TEX certified fabrics, designed for comfort and safety throughout pregnancy and nursing.

Simple Wishes

Full product range now available in one place

The complete Simple Wishes collection, ranging from nursing bras and pumping tanks to maternity clothing and sleepwear, can be browsed in a single overview on the shop's website.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Simple Wishes

Answers to the most common questions, based on search behaviour and our own research.

Is Simple Wishes a reliable place to buy nursing and maternity bras?

Simple Wishes is a specialized maternity and nursing brand that holds multiple U.S. patents on its bra designs and uses OEKO-TEX Standard 100 certified fabrics, meaning products have been independently tested for harmful substances. The shop also offers a no-hassle return policy that allows customers to wear a trial bra for up to 15 days before deciding to keep it.

Can I return a Simple Wishes bra if it does not fit?

Yes. Simple Wishes offers a 15-day trial period starting from delivery, during which you can wear the bra and still return it for a full refund if you are not satisfied. The return process is described as no-hassle, even for worn items.

Do Simple Wishes bras work with my breast pump?

Simple Wishes bras are designed to be compatible with all major breast pump brands, including Spectra, Medela, Lansinoh, Motif, and Evenflo, as well as in-bra wearable pumps such as Elvie, Willow, and Momcozy. If you use exclusively an in-bra wearable pump, the Stages Seamless Bra was specifically designed for that purpose.

Is there free shipping at Simple Wishes?

Simple Wishes offers free shipping as part of its current promotional offer, which is linked to clothing purchases above a certain threshold. Visitors are advised to check the current promotion details on the website for the most up-to-date conditions.

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