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Norma Kamali is an American fashion label with over 57 years of history, founded by designer Norma Kamali and based in the West Village of New York City. The brand is known for its washable, easy-care collections and a design philosophy that spans ready-to-wear dresses, swimwear, outerwear, and lifestyle products.
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About Norma Kamali (US)
Founded
Over 57 years ago
Headquarters
West Village, New York City
Store size
17,000 square feet
Main assortment
Dresses, swimwear, outerwear, tops, skirts, accessories
Additional categories
Skincare, scent, home collection
Welcome discount
15% off first order with email sign-up
Target audience
Women, all sizes
Care policy
All collections washable and easy care
Norma Kamali operates in the premium fashion segment, appealing to women who value longevity in design over fast fashion trends. The brand's signature pieces, such as the Sleeping Bag Coat and multi-style convertible jersey dresses, have remained in the collection for decades, reflecting a commitment to timeless versatility rather than seasonal throwaway style. Sustainability is embedded in the approach through washable, easy-care fabrics, and the brand extends beyond clothing into skincare, scent, and home collections under the NORMALIFE umbrella. The typical customer is a style-conscious woman who appreciates considered investment pieces with a track record that stretches back to the 1970s.
Active promotions
Ready to use with your order at Norma Kamali (US).
Shop the Sale section for reduced prices on selected items from current and past collections.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Norma Kamali (US) in the news
Recent updates and background about Norma Kamali (US), summarised in our own words.
Summer 2026 Collection Now Available
The Summer 2026 collection has launched on the Norma Kamali webshop and is available to browse and shop in full. The collection follows the brand's established approach of washable, versatile pieces.
New Arrivals Added to the Webshop
Norma Kamali has added new pieces to its New Arrivals section, expanding the current season's offering across categories including dresses, outerwear, and accessories.
Sneak Peek at Fall 2026
A preview of the Fall 2026 collection is available on the Norma Kamali website, giving shoppers an early look at upcoming designs before the full release.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Norma Kamali (US)
Answers to the most common questions, based on search behaviour and our own research.
Is Norma Kamali a trustworthy webshop?
Norma Kamali is an established American fashion brand with over 57 years in the industry and a flagship location in New York City. The brand operates its own direct-to-consumer webshop at normakamali.com and has a documented history of innovation in fashion retail, including an early version of a try-before-you-buy concept.
Does Norma Kamali offer free shipping or discounts?
New subscribers receive 15% off their first order when signing up with an email address. Shipping costs and any free shipping thresholds are calculated at checkout, so exact conditions depend on the order and destination.
What is the return policy at Norma Kamali?
The website lists a dedicated returns page, but specific return conditions and timeframes are not detailed in the publicly available page text. It is advisable to consult the Returns section on normakamali.com before ordering.
What kind of clothing does Norma Kamali sell?
The webshop offers dresses, jumpsuits, tops, skirts, swimwear, jackets, coats, and accessories, alongside lifestyle products including skincare and scent. Signature lines include the Sleeping Bag Coat, convertible jersey dresses, and the KamaliKulture and Invisible collections.
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