Free lab diamond jewelry included with purchases of $1,000 or more, applied at checkout.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Friendly Diamonds is an online jewelry retailer based in New York, specializing in lab-grown diamond engagement rings, loose certified diamonds, and fine jewelry. The store offers products certified by IGI and GIA, with options to customize rings by shape, metal, style, and diamond color.
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About Friendly Diamonds
Headquarters
New York, USA
Main category
Lab-grown diamond jewelry
Return period
30 days
Shipping
Free shipping
Certifications
IGI and GIA certified diamonds
Customization
Build your own ring (setting or diamond first)
Discount
Up to 60% off, free lab diamond jewelry on purchases over $1,000
Delivery option
Ready-to-ship items available, ships in 3 days
Friendly Diamonds positions itself in the premium-accessible segment of the lab-grown diamond market, targeting consumers who want certified diamond jewelry without the price point of mined stones. The store's approach centers on customization: shoppers can start with a setting or a diamond and build their own ring, or choose from pre-designed and ready-to-ship options. The assortment spans colorless and fancy-colored lab diamonds in a wide range of cuts and carat weights, across white gold, rose gold, yellow gold, and platinum settings. With IGI and GIA certification as a baseline, the store caters to buyers who prioritize verifiable quality over brand prestige.
Active promotions
Ready to use with your order at Friendly Diamonds.
Selected engagement rings and jewelry available at up to 60% off the regular price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Friendly Diamonds in the news
Recent updates and background about Friendly Diamonds, summarised in our own words.
Jewelry Experts Share Recommended Retailers for Lab-Grown Diamonds
ELLE consulted jewelry professionals to compile guidance on where consumers can reliably shop for lab-grown diamonds. The resulting overview points shoppers toward specific retailers considered reputable within the industry. Friendly Diamonds was among the destinations highlighted in the piece.
Friendly Diamonds Broadens Global Access to Lab-Grown Jewelry
Friendly Diamonds has extended its online reach to make lab-grown diamond jewelry available to a wider international audience. The expansion reflects a broader trend of consumers seeking accessible alternatives to traditionally sourced diamonds. USA Today reported on the company's efforts to grow its presence beyond its existing markets.
Buying a Wedding Ring Online Without Trying It On First
Some shoppers are now purchasing wedding rings entirely online, skipping the traditional in-store fitting experience. This approach raises practical questions about sizing, appearance, and confidence in the buying process. Katie Couric Media explored this shift in consumer behavior through a personal account.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Friendly Diamonds
Answers to the most common questions, based on search behaviour and our own research.
Is Friendly Diamonds a reliable place to buy an engagement ring?
Friendly Diamonds sells IGI- and GIA-certified lab-grown diamonds, which are independently graded for quality. The store offers a 30-day return policy and free shipping, which provides some consumer protection when buying online.
How long does delivery from Friendly Diamonds take?
Friendly Diamonds offers ready-to-ship items that can be dispatched within 3 days. Delivery times for custom-built rings may vary depending on the chosen setting and diamond.
Can I return jewelry to Friendly Diamonds?
Friendly Diamonds has a 30-day return policy. Customers are advised to check the full return conditions on the website before purchasing.
What is the difference between IGI and GIA certified diamonds at Friendly Diamonds?
Both IGI and GIA are independent gemological institutes that grade diamonds on the 4 Cs: cut, color, clarity, and carat. Friendly Diamonds offers certified diamonds from both institutes, allowing buyers to choose based on their preference or budget.
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