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Footshop.bg is an online sneaker and streetwear store based in Bulgaria, offering a broad selection of footwear, clothing, and accessories from well-known brands such as Nike, adidas, Jordan, New Balance, Vans, and Converse. The platform serves men, women, and children, with a range that spans from everyday sneakers to premium and limited-edition models.

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At a glance

About Footshop.bg

Founded
2011, Prague
Main category
Sneakers and streetwear
Target audience
Men, women, and children
Own brand
FTSHP
Segment
Mid-range to premium
Seasonal sales
Up to 60% discount on selected items
Registered customer benefit
Extra 5% discount with code SUMMER5
Popular brands
Nike, Jordan, adidas, New Balance, Vans, Converse, Hoka, Salomon, Veja, On
Footshop was founded in Prague in 2011 out of a passion for sneakers, and has since grown into a multi-market retailer with a dedicated Bulgarian storefront. The shop positions itself in the mid-to-premium segment, stocking both accessible everyday models and higher-end or limited releases from brands like A Bathing Ape, Y-3, Off-White, and MM6 Maison Margiela. Its own label, FTSHP, produces collaborations and in-house collections including apparel, socks, and accessories, giving the platform a distinct identity beyond simple resale. The typical customer is someone with an interest in street culture and sneaker fashion, ranging from casual buyers to more style-conscious shoppers seeking hard-to-find models.
June 2026

Active promotions

Ready to use with your order at Footshop.bg.

Seasonal sale with up to 60% off selected footwear, clothing, and accessories for both registered and guest customers.
To the shop
Registered account holders receive an additional percentage discount on sale items by entering a promotional code at checkout.
To the shop
Recent

Footshop.bg in the news

Recent updates and background about Footshop.bg, summarised in our own words.

Footshop.bg

FTSHP Launches New Collaborative Collections

Footshop's in-house label FTSHP has released a series of collaborations with brands and artists including New Era, BAPE, Pleasures, and Bianca Adam. The collections include apparel, sneakers, accessories, and socks with exclusive co-branded designs.

Footshop.bg

Footshop Expands Premium Streetwear Offering

The retailer has added a dedicated premium segment featuring brands such as A Bathing Ape, Rick Owens DRKSHDW, MM6 Maison Margiela, Palm Angels, and Off-White. This positions Footshop beyond the mainstream sneaker market and into higher-end street fashion.

Footshop.bg

Sport Category Grows with Running and Outdoor Brands

Footshop.bg has broadened its sport-focused assortment to include dedicated sections for running, basketball, padel, cycling, and outdoor activities. Brands such as Hoka, Salomon, Brooks, On, and Pas Normal Studios are now prominently featured.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Footshop.bg

Answers to the most common questions, based on search behaviour and our own research.

Is Footshop.bg a reliable webshop?

Footshop was established in 2011 in Prague and has since expanded to multiple markets including Bulgaria. The platform carries official products from major brands such as Nike, adidas, and New Balance, which points to authorised retailer status. Customer reviews on platforms like Image Review can give a more specific picture of the Bulgarian shopping experience.

Does Footshop.bg offer discounts or promotions?

Yes, the store regularly runs seasonal sales with discounts of up to 60% on selected items. Registered customers can also receive an additional 5% off using a promotional code during sale periods.

What brands can you buy at Footshop.bg?

The assortment includes a wide range of brands, from mainstream names like Nike, Jordan, Vans, and Converse to premium labels such as A Bathing Ape, Off-White, Y-3, and MM6 Maison Margiela. The store also carries its own FTSHP label with exclusive collaborations and collections.

Can you buy more than just shoes at Footshop.bg?

Yes, in addition to footwear Footshop.bg sells clothing, accessories, bags, hats, jewellery, and even lifestyle items such as books, candles, and board games. The range covers both everyday and sport-specific categories.

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