Seasonal discount of up to 30% on selected jewelry collections, automatically applied at checkout without a discount code.
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Effy Jewelry is an American jewelry brand founded by designer Effy Hematian, offering handcrafted rings, earrings, bracelets, necklaces, pendants, and watches through its online store and physical retail locations. The brand has been designing and manufacturing in the United States for more than three decades.
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About Effy Jewelry
Shipping
Free shipping and free returns
Warranty
Lifetime warranty
Physical store
Fifth Avenue, New York City
Store locations
USA and Caribbean (Alaska, Aruba, Bahamas, Cayman, Curaçao, Mexico, St. Thomas, and more)
Product categories
Rings, earrings, bracelets, necklaces, watches, mens accessories
Special collections
Lab-grown diamonds, colored gems, 925 silver, Swiss-made watches
Customer service
Via phone (877-ASK-EFFY), virtual appointments available
Loyalty program
Effy Rewards program
Effy Jewelry positions itself in the premium segment, with a philosophy rooted in handcraftsmanship and personal creative vision. The brand appeals to consumers who value distinctive, gemstone-focused designs, including colored diamonds, exotic gems, and lab-grown diamonds. Effy operates both a flagship store on Fifth Avenue in New York City and a network of retail locations across the Caribbean and the United States, making it accessible to a broad yet style-conscious audience. The brand offers collections ranging from everyday wearable pieces to statement jewelry, with Swiss-made watches rounding out the assortment.
Active promotions
Ready to use with your order at Effy Jewelry.
Sign up for the Effy Rewards program to earn points on purchases and receive access to exclusive member promotions and early product releases.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Effy Jewelry in the news
Recent updates and background about Effy Jewelry, summarised in our own words.
Effy Pearl Necklace available at Nordstrom Rack with significant discount
A pearl necklace from Effy Jewelry is currently listed at Nordstrom Rack at a reduced price of $55, representing a 64 percent reduction from the original price. The item is available through the retailer for shoppers looking for discounted jewelry.
Effy Jewelry linked to Taylor Swift and Travis Kelce
Effy Jewelry has received attention after being associated with public figures Taylor Swift and Travis Kelce. The brand was highlighted in connection with the couple in coverage by entertainment outlet Page Six.
Effy Jewelry presence expanded on Carnival Pride cruise ship
A photo report from carnival-news.com documents an enhanced Effy Jewelry retail setup aboard the Carnival Pride. The update suggests the brand has expanded or improved its onboard retail space on that vessel.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Effy Jewelry
Answers to the most common questions, based on search behaviour and our own research.
Is Effy Jewelry a trustworthy online store?
Effy Jewelry has been operating in the United States for more than thirty years and offers a lifetime warranty on its products. The brand maintains a physical flagship store on Fifth Avenue in New York City as well as multiple retail locations across the US and Caribbean.
Does Effy Jewelry offer free shipping and returns?
Yes, Effy Jewelry offers free shipping and free returns on orders placed through its online store.
Can I return a purchase from Effy Jewelry?
Effy Jewelry has a return and exchange policy in place. Details on the return process can be found on the dedicated returns support page on the Effy Jewelry website.
Does Effy Jewelry sell lab-grown diamonds?
Yes, Effy Jewelry offers a dedicated lab-grown diamond collection alongside its natural gemstone and diamond ranges. These pieces are available through the online store and can be filtered separately.
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