Seasonal discount on selected DNA kits, offering a reduced price on ancestry or combined kits for a limited period.
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Living DNA is a UK-based personal genomics company that offers DNA testing kits focused on ancestry, fitness, and nutrition. Customers receive detailed genetic reports through a simple cheek swab, with results typically available within six to eight weeks.
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About Living DNA
Founded
2016
Country
United Kingdom
Main category
DNA testing kits
Prices from
£79 + shipping
Results turnaround
6 to 8 weeks
Ships to
Worldwide
Free DNA upload
Available for existing DNA files
Products
Ancestry, Wellbeing, and combined kits
Living DNA positions itself in the mid-to-premium segment of the consumer DNA testing market, targeting individuals curious about their ethnic origins, family history, and genetic health markers. The company is privately owned and founded by David and Hannah Nicholson, with a stated philosophy of delivering complex genetic science in an accessible and straightforward way. A notable differentiator is the claimed level of regional detail, particularly for African ancestry and the British Isles, which the company states surpasses competitors by a significant margin. Privacy is presented as a core value, with a policy of never sharing DNA data without explicit customer consent.
Active promotions
Ready to use with your order at Living DNA.
Free DNA upload promotion allowing customers with existing DNA files from other providers to access Living DNA reports at no charge.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Living DNA in the news
Recent updates and background about Living DNA, summarised in our own words.
Revolutionary War soldier identified through DNA match
DNA taken from the remains of a soldier who fought in the American Revolutionary War has been used to connect him to living descendants. The findings demonstrate how genetic testing can bridge centuries to establish family connections.
DNA testing uncovers unexpected Jewish heritage
A personal account describes how a consumer DNA test revealed previously unknown Jewish ancestry. The experience illustrates how genetic genealogy can bring surprising and meaningful insights about one's family background.
A DNA test result that changed one person's life
A personal story recounts how taking a DNA test led to unexpected and life-altering discoveries about family history and identity. The account highlights how accessible genetic testing can have profound personal consequences.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Living DNA
Answers to the most common questions, based on search behaviour and our own research.
Is Living DNA a reliable company?
Living DNA is described as one of the top 5 global DNA testing firms and is a privately owned UK-based company established in 2016. The company has been featured in multiple media outlets and has partnerships with genealogy platforms such as FindMyPast. Customer reviews highlight accurate results and responsive customer service.
How long does it take to get results from Living DNA?
According to Living DNA, results are typically ready within six to eight weeks after the DNA sample is received. Customers can track their kit status and view results online at any time.
Can I upload my DNA from another provider to Living DNA?
Yes, Living DNA offers a free DNA upload option for people who have already tested with providers such as 23andMe, AncestryDNA, or MyHeritage. Uploading allows access to additional reports provided by Living DNA at no cost.
What kits does Living DNA offer and what do they cost?
Living DNA offers three main kits: an ancestry kit from £79, an ancestry and Neanderthal kit at £99, and a combined ancestry and wellbeing kit at £149, all plus shipping. There is also a standalone wellbeing kit available.
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