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Bell Helmets is an American helmet manufacturer founded in 1954, with roots in the California hot rod and racing scene. The brand produces helmets for motorsports and cycling, and sells directly to consumers through its official webshop at bellhelmets.com.
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About Bellhelmets
Founded
1954
Main category
Helmets
Main assortment
Motorcycle helmets, bicycle helmets, accessories
Target audience
Motorcyclists, cyclists, motorsport enthusiasts
Newsletter discount
15% off first order
Country
United States
Support
Help Center, Contact Us, FAQ
Bell Helmets positions itself in the performance segment of the helmet market, targeting motorcyclists, cyclists and motorsport enthusiasts who prioritize function and safety over aesthetics. The brand was founded by Roy Richter and has built its identity around a philosophy of purpose-built utility, meaning every product is designed to fulfill a specific performance need rather than a fashion statement. The typical Bell customer ranges from competitive racers to recreational riders who want proven protection. With a history spanning over 70 years and involvement in helmet technology developments across multiple disciplines, Bell operates in the mid-to-premium price range.
Active promotions
Ready to use with your order at Bellhelmets.
Seasonal sale on selected Powersports and Cycling helmets with reduced prices across multiple categories.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bellhelmets in the news
Recent updates and background about Bellhelmets, summarised in our own words.
Bell Helmets launches Eli Tomac Moto-10 Spherical limited edition
Bell Helmets has unveiled a special limited edition of the Moto-10 Spherical, created in connection with motocross athlete Eli Tomac. The release was covered by international motorsport media.
Visit Bellhelmets →Bell Helmets releases limited edition Eli Tomac Moto-10 Spherical
Bell Helmets has introduced a limited edition version of its Moto-10 Spherical helmet, designed in collaboration with professional motocross rider Eli Tomac. The helmet features a distinctive appearance tied to the athlete's identity.
Visit Bellhelmets →Explore Bell: Official Blog and Content Hub
Bell Helmets maintains a content hub at bellhelmets.com where the brand publishes the latest news, guides, athlete stories and technology updates related to its helmet range.
Visit Bellhelmets →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Bellhelmets
Answers to the most common questions, based on search behaviour and our own research.
Is Bell Helmets a reliable webshop?
Bell Helmets is the official direct-to-consumer webshop of Bell Sports LLC, a company with more than 70 years of history in helmet manufacturing. The site offers account-based order tracking, a returns process and a dedicated help center.
Can I return a helmet I ordered from Bell Helmets?
Bell Helmets provides a returns process through its website. Customers can find details on the Returns page in the support section of bellhelmets.com.
Does Bell Helmets offer free shipping?
Specific shipping thresholds are not publicly stated in the available information. Shipping details can be found on the Shipping Information page on the Bell Helmets website.
What types of helmets does Bell Helmets sell?
Bell Helmets sells helmets across two main categories: Powersports (including sport bike, off-road, retro, modular, cruiser, adventure and scooter helmets) and Cycling (including MTB, road and gravel, BMX and kids helmets).
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