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Y'AMOUR is a British-based cosmetics webshop offering makeup and perfume developed with Italian formulas. The brand was founded by Rosan van den Brand with a focus on long-wearing, skin-friendly products in refillable packaging.
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About Y'AMOUR
Main category
Makeup and perfume
Product range
Foundation, concealer, blush, mascara, lipstick, lip gloss, eyeliner, eyebrow products, perfume
Prices from
£21.00
Formula origin
Developed in Italy
Packaging
Refillable options available
Ingredients
Cruelty-free, non-animal origin
Ships to
United Kingdom and multiple European countries
Currency
GBP (UK), EUR (European countries)
Y'AMOUR positions itself in the premium cosmetics segment, targeting women who value both aesthetics and conscious beauty choices. The brand's philosophy centres on formulas developed in Italy using cruelty-free, non-animal-origin ingredients, combined with elegant and largely refillable packaging. Products are designed for all-day wear, from daytime commitments to evening plans, without compromising comfort or finish. The brand appeals to consumers who appreciate thoughtful design and sustainability alongside quality makeup.
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Introductory discount for first-time customers who subscribe to the Y'AMOUR newsletter.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Y'AMOUR in the news
Recent updates and background about Y'AMOUR, summarised in our own words.
Y'AMOUR launches refillable makeup line with Italian formulas
Y'AMOUR offers a range of makeup products developed in Italy, including lipsticks, concealers and blush, many of which come in refillable packaging designed to reduce waste. The brand positions this as part of a broader commitment to conscious beauty.
Founder Rosan van den Brand on the vision behind Y'AMOUR
Rosan van den Brand started Y'AMOUR out of a desire for makeup that stays soft and luminous throughout the day, from morning to evening, without compromising on skin-friendly ingredients. The brand uses exclusively cruelty-free, non-animal-origin formulas.
Y'AMOUR expands availability across Europe
The Y'AMOUR webshop is available in the United Kingdom and across a wide range of European countries, with pricing in both GBP and EUR depending on the customer's location. Products include makeup for face, eyes and lips as well as a travel perfume.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Y'AMOUR
Answers to the most common questions, based on search behaviour and our own research.
Is Y'AMOUR a trustworthy webshop?
Y'AMOUR is a cosmetics brand founded by Rosan van den Brand, with products developed in Italy using cruelty-free ingredients. The shop serves customers across the UK and a wide range of European countries. As with any webshop, checking recent customer reviews on independent platforms is a good way to assess reliability.
Does Y'AMOUR ship to Europe?
Yes, Y'AMOUR ships to a broad range of European countries including Germany, France, the Netherlands, Belgium, Italy, Spain and many others, in addition to the United Kingdom. Pricing is displayed in GBP for UK customers and EUR for European customers.
Are Y'AMOUR products refillable?
Several Y'AMOUR products come in refillable packaging, which is a core part of the brand's sustainability approach. This is intended to extend the life of the packaging and reduce waste.
What makes Y'AMOUR makeup different from other brands?
Y'AMOUR formulas are developed in Italy and are described as lightweight and long-wearing, intended to last from morning to evening. The brand uses cruelty-free, non-animal-origin ingredients and offers refillable packaging as part of a broader sustainability focus.
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