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REEDS Jewelers is a family-owned jewelry retailer that has been in business for more than 78 years, offering fine jewelry and luxury timepieces both online and through physical store locations. The company sells a wide range of products including diamonds, engagement rings, wedding bands, watches, gemstones, and gold jewelry.

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At a glance

About Reeds Jewelers

Founded
Over 78 years ago
Type
Family-owned and operated
Main categories
Fine jewelry, engagement rings, wedding bands, luxury watches
Watch brands
OMEGA, TAG Heuer, Breitling, Tudor, IWC, Grand Seiko, Bulova, Citizen
Free shipping from
Orders of $100 or more
Customer service
Phone, text, chat, and email (844-733-3740)
Diamond inventory
87,000+ loose diamonds available online
Store locations
Online and physical stores
REEDS Jewelers positions itself in the premium and fine jewelry segment, catering to customers looking for significant purchases such as engagement rings, bridal sets, and luxury Swiss watches from brands like OMEGA, TAG Heuer, Breitling, and Grand Seiko. The retailer operates both a well-developed e-commerce platform and brick-and-mortar stores, giving customers the option to shop digitally or in person. Its Diamond Configurator tool allows shoppers to browse over 87,000 loose diamonds and pair them with a setting, making it particularly suited to customers in the process of buying an engagement ring. The long family-owned history suggests a focus on customer relationships and continuity rather than a purely transactional retail approach.
June 2026

Active promotions

Ready to use with your order at Reeds Jewelers.

Free standard shipping on all jewelry and watch orders of $100 or more, with easy returns included.
To the shop
Earn rewards on purchases made with the REEDS Jewelers Credit Card, with occasional double rewards periods for cardholders.
To the shop
Recent

Reeds Jewelers in the news

Recent updates and background about Reeds Jewelers, summarised in our own words.

kiiitv.com

REEDS Jewelers opens new store on the southside

REEDS Jewelers has opened a new store location on the southside. The opening marks an expansion of the company's physical retail presence in the area.

Centurion Jewelry Show

REEDS Jewelers launches Rolex-anchored showroom in Cary

REEDS Jewelers has opened a new showroom in Cary, with Rolex serving as a key brand within the store. The location follows the company's established landmark store format.

WatchPro USA

REEDS Jewelers opens its third Rolex-anchored landmark showroom

REEDS Jewelers has opened its third showroom built around a Rolex presence, continuing the rollout of its landmark store concept. The openings reflect an ongoing strategy of expanding with dedicated, brand-focused retail spaces.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Reeds Jewelers

Answers to the most common questions, based on search behaviour and our own research.

Is REEDS Jewelers a trustworthy place to buy jewelry?

REEDS Jewelers has been a family-owned and operated business for more than 78 years, which suggests a long track record in the jewelry retail industry. The company offers multiple customer service channels including phone, text, chat, and email, and provides clear purchase and return policies on its website.

Does REEDS Jewelers offer free shipping?

Yes, REEDS Jewelers offers free standard shipping on orders of $100 or more.

Can I return a purchase to REEDS Jewelers?

REEDS Jewelers advertises easy returns on its website. Customers are advised to check the current return policy on the REEDS Jewelers website for specific terms and timeframes.

Does REEDS Jewelers sell pre-owned watches?

Yes, REEDS Jewelers offers a selection of pre-owned watches through its online platform. The website also allows customers to sell their Swiss watches directly to the retailer.

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