New Rewards Members receive introductory pricing across the site, including bras 2 for £29, knickers from £6, and 60% off lingerie on their first order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Savage X Fenty UK is the British outpost of Rihanna's lingerie and loungewear brand, offering a wide range of bras, knickers, lingerie, sleepwear, and sportswear for women and men. The brand positions itself around body confidence and inclusivity, with a size range that extends into curvy fits across most product categories.
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About Savage X Fenty UK
Main categories
Bras, knickers, lingerie, loungewear, sleepwear, sportswear, men's underwear
Membership fee
£59.95 per month (skippable by the 5th of each month)
Member pricing examples
Bras 2 for £29, knickers from £6, lingerie 60% off
Sale discounts
Up to 80% off in the sale section
Free delivery
Free when ordering within the first hour of a new order
Curvy sizing
Available across bras, knickers, lingerie, loungewear, and sportswear
Doelgroep
Women and men, with extended curvy size ranges
Founded by
Rihanna
Savage X Fenty operates in the accessible-to-mid-price segment of the lingerie market, with a membership model that offers significantly reduced prices to subscribers. The brand's typical customer is someone looking for trend-led lingerie and loungewear that accommodates a broad range of body types, including dedicated curvy ranges throughout the collection. Shopping works in two ways: at regular retail prices, or through a Rewards Membership that unlocks lower member-only pricing in exchange for a monthly commitment of £59.95, with the option to skip each month by the 5th to avoid the charge. Founded by Rihanna, the brand leans into bold aesthetics, seasonal drops, and a tone that favours self-expression over convention.
Active promotions
Ready to use with your order at Savage X Fenty UK.
Spend £49.95 or more and receive a free gift with your order, available for a limited time.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Savage X Fenty UK in the news
Recent updates and background about Savage X Fenty UK, summarised in our own words.
Savage X Fenty expands into men's underwear and loungewear
The brand now offers a dedicated men's range including boxer briefs, trunks, briefs, jock straps, and lounge and sleep sets, with multi-buy deals such as 3 for £25. This marks a notable broadening of the brand beyond its original women's lingerie focus.
Seasonal drops include Pride, Bridal, and Animal Prints collections
Savage X Fenty UK regularly introduces themed featured shops, with current offerings including a Pride collection, a Bridal Shop, a Candy Colour range, and an Animal Prints shop. New arrivals are released in drops and often carry 'Rihanna's Pick' labels highlighting founder-selected styles.
Summer 2025 lace drop features floral and corded styles
The latest new arrivals include the Bare Flower, Paisley Smoke, Daisy Riot, and Wildflower Lace Print lines, all positioned as summer-ready lace styles. Several pieces in the drop are already marked as low stock shortly after launch.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Savage X Fenty UK
Answers to the most common questions, based on search behaviour and our own research.
Is Savage X Fenty UK a trustworthy webshop?
Savage X Fenty is a well-established brand founded by Rihanna with over 600,000 Rewards Members globally. The UK site operates as a dedicated regional storefront and offers a transparent membership model with clear opt-out instructions.
How does the Savage X Fenty membership work and can I cancel?
Becoming a Rewards Member gives access to lower member-only prices across the site. Members are charged £59.95 per month unless they skip by the 5th of that month, which prevents the charge and earns billing-exclusive rewards.
Do I get free delivery at Savage X Fenty UK?
Free delivery is available when you place an order within the first hour of browsing. Standard delivery conditions may apply outside this window.
Does Savage X Fenty UK offer plus or curvy sizes?
Yes, dedicated curvy size ranges are available in most product categories including bras, knickers, lingerie, loungewear, and sportswear.
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