Free shipping on orders above a set order value, making it worthwhile to combine multiple items in a single purchase.
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Aurélien is a premium fashion label offering clothing, footwear, and accessories for men and women, with a flagship store in Amsterdam and a strong online presence. The brand positions itself in the smart luxury segment, combining artisanal craftsmanship with natural materials at what it describes as an elegant price point.
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About Aurélien Smart Luxury NL
Free shipping from
€ 500
Main category
Fashion and clothing
Target audience
Men and women, premium segment
Made in
Italy
Flagship store
Amsterdam
Also available at
Harrods, Selfridges, Harvey Nichols, Bijenkorf
Key materials
Pure cashmere, Cashwool, linen, suede
Returns and exchanges
Return and exchange service available
Aurélien targets style-conscious consumers who seek timeless, well-made pieces without paying traditional luxury house prices. The brand operates firmly in the premium segment, with a focus on natural materials such as pure cashmere, Cashwool, linen, and suede, and production rooted in Italian craftsmanship. Its assortment spans men's and women's categories including driving shoes, knitwear, polo shirts, and leather goods, with proprietary fabric innovations like Cashwool and Softey setting it apart from mainstream competitors. Physical touchpoints include a flagship store in Amsterdam and shop-in-shop arrangements at retailers such as Harrods, Selfridges, Harvey Nichols, and the Bijenkorf.
Active promotions
Ready to use with your order at Aurélien Smart Luxury NL.
Seasonal outlet section featuring last remaining sizes at reduced prices, giving access to the collection at a lower entry point.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Aurélien Smart Luxury NL in the news
Recent updates and background about Aurélien Smart Luxury NL, summarised in our own words.
Spring Summer 2026 Collection Now Available
Aurélien has launched its Spring Summer 2026 collection, inspired by Mediterranean coastlines and island life. The range features light fabrics and a palette drawn from natural seasonal tones.
New Arrivals for Men
The latest men's additions have arrived in the Aurélien webshop, combining understated style with careful material choices and detailed finishing. The pieces are described as made to the highest production standards.
Men's Knitwear Collection
Aurélien's men's knitwear range covers crew necks, polo shirts, and rollnecks in fine yarns including merino wool. The collection is designed to cover a full spectrum of smart casual and dressed-up occasions.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Aurélien Smart Luxury NL
Answers to the most common questions, based on search behaviour and our own research.
Is Aurélien a reliable webshop?
Aurélien is an established brand with a physical flagship store in Amsterdam and shop-in-shop presence at well-known retailers including Harrods and Selfridges. The webshop offers dedicated customer support, a returns and exchange service, and shipping and delivery information, which are standard markers of an organised retail operation.
Does Aurélien offer free shipping?
Aurélien offers free shipping on orders over € 500. Orders below that threshold are subject to shipping costs, which can be checked during checkout.
How does the return process work at Aurélien?
Aurélien has a dedicated return and exchange policy, and customers can initiate a return or exchange directly via the webshop. The exact conditions and timeframes are outlined in the Return and Exchange Information section of the website.
Where can I contact Aurélien customer service?
Aurélien provides customer support through its website, where a FAQ section and a dedicated customer support page are available. Shoppers can also visit the flagship store in Amsterdam for in-person assistance.
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