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BPerfect Cosmetics EU is the European webshop of the Belfast-based beauty brand BPerfect Cosmetics, offering makeup, self-tanning products, and skincare under its own brand labels including Tan Studio, Skin Studio, and Mrs Glam. The platform serves customers across Europe and ships worldwide.

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At a glance

About BPerfect Cosmetics EU

Founded
2012, Belfast
Free shipping from
€55 (UK and Ireland)
Worldwide shipping
Available
Cruelty-free
Yes, Beauty Without Bunnies and PETA approved
Number of stockists
2,500+
Physical stores
14 megastores
Main categories
Makeup, tanning, skincare
Prices from
€8.95
Founded in Belfast in 2012 by Brendan McDowell, BPerfect Cosmetics positions itself in the mid-range beauty segment with a focus on accessibility, inclusivity, and trend-led formulations. The brand targets beauty enthusiasts who want versatile, easy-to-use products developed with input from professional makeup artists and influencers. BPerfect holds cruelty-free certifications from Beauty Without Bunnies for makeup and PETA approval for tanning products, which distinguishes it from many competitors in its price range. With over 2,500 stockists globally and 14 physical megastores, the brand operates both as a direct-to-consumer webshop and through a broad retail network.
June 2026

Active promotions

Ready to use with your order at BPerfect Cosmetics EU.

Seasonal sale with selected products reduced to a fixed low price, for example €12 per item across makeup and tanning lines.
To the shop
Free shipping on orders above a set threshold for customers in the UK and Ireland.
To the shop
Recent

BPerfect Cosmetics EU in the news

Recent updates and background about BPerfect Cosmetics EU, summarised in our own words.

EVOKE

Topshop returns to the Irish retail market

Topshop has made its return to Ireland, making its products available to shoppers in the country once again. The comeback marks a renewed presence for the brand in the Irish market.

BPerfect Cosmetics EU

Summer Soirée promotion now live

BPerfect Cosmetics EU has launched its Summer Soirée campaign, featuring a selection of makeup and tanning products available at a reduced price of €12. Items included range from the Skin Fusion Skin Tint to the Tan Studio Tanning Oil.

BPerfect Cosmetics EU

New acrylic eyeshadow palettes added to the range

BPerfect has introduced a new line of acrylic eyeshadow palettes, including the Muted II, Ultimattes II, Harmony II, and Legacy Vol 1 palettes, priced at €24.95 each. A mini version is also available for €9.95.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about BPerfect Cosmetics EU

Answers to the most common questions, based on search behaviour and our own research.

Is BPerfect Cosmetics EU a reliable webshop?

BPerfect Cosmetics has been active since 2012 and is stocked by over 2,500 retailers worldwide, including pharmacies and national retailers in Ireland and the UK. The brand has also been featured in a BBC documentary and appeared on Ireland's Dragons' Den, where it received offers from two investors.

Does BPerfect Cosmetics EU offer free shipping?

Yes, BPerfect Cosmetics EU offers free shipping to the UK and Ireland on orders of €55 or more. Worldwide shipping is also available, though conditions for other countries may vary.

Are BPerfect Cosmetics products tested on animals?

No, BPerfect Cosmetics states that its makeup products are certified by Beauty Without Bunnies and its tanning products are approved by PETA, confirming a cruelty-free status across its core ranges.

What kind of products does BPerfect Cosmetics sell?

The webshop carries makeup, self-tanning products under the Tan Studio label, and skincare under Skin Studio. It also offers products developed in collaboration with makeup artists and influencers, such as the BPerfect x Annalivia and Mrs Glam collections.

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