Seasonal discount on selected outerwear and ski collection items for a limited period.
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Bogner is a German fashion brand offering clothing, shoes, and accessories for women, men, and children through its official global online shop. The range covers both everyday fashion and sport-oriented collections, including ski, golf, and active wear, under the BOGNER and FIRE+ICE labels.
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About Bogner (Global)
Main assortment
Fashion, shoes, accessories, sports wear
Brands
BOGNER, FIRE+ICE
Target audience
Women, men, and children
Sports categories
Ski, golf, active wear, beach
Footwear origin
Shoes Made in Italy available
Segment
Premium fashion
Shop type
Official brand webshop
Bogner operates in the premium fashion segment, combining sporty aesthetics with refined design across two distinct lines: the more classic BOGNER label and the sportier FIRE+ICE sub-brand. The typical customer is style-conscious and active, looking for versatile pieces that work equally well on the slopes, the golf course, or in a city setting. The online shop covers a broad range of categories including outerwear, knitwear, footwear made in Italy, luggage, and accessories, with seasonal collections updated regularly. The brand positions itself at the higher end of the market, with a clear emphasis on craftsmanship and lifestyle.
Active promotions
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Free shipping on orders above a minimum order value for registered account holders.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bogner (Global) in the news
Recent updates and background about Bogner (Global), summarised in our own words.
Bogner appoints former Puma leader following Katjes acquisition
Following the completion of a deal in which Katjes International acquired a majority stake in Bogner, the German brand has brought in a former Puma executive as its new CEO. The move is part of broader changes at the company under its new ownership.
Bogner announces Arne Freundt as its new chief executive
Bogner has confirmed the appointment of Arne Freundt to lead the company as its new CEO. Freundt brings experience from his previous role at sportswear company Puma.
Arne Freundt, former Puma executive, appointed as Bogner CEO
Arne Freundt, who previously held an executive position at Puma, has been named the new Chief Executive Officer of Bogner. The appointment marks a significant leadership change for the German fashion brand.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Bogner (Global)
Answers to the most common questions, based on search behaviour and our own research.
Is Bogner a reliable online shop?
Bogner operates its own official global online shop directly under the brand name. As an established premium fashion brand with its own e-commerce platform, it sells directly to consumers without third-party intermediaries.
What kind of products does Bogner sell online?
The online shop carries clothing, shoes, bags, luggage, and accessories for women, men, and children. Sports-specific collections for skiing, golf, and active wear are also available alongside more casual and vacation-oriented lines.
Does Bogner have a separate sports collection?
Yes, Bogner offers dedicated sports collections including ski wear, golf clothing, and active wear for both women and men. These are available as separate categories within the webshop.
What is the difference between BOGNER and FIRE+ICE?
BOGNER is the main label, associated with refined and classic sportswear styling, while FIRE+ICE is the sportier and more casual sub-brand. Both lines are sold through the same official online shop.
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