Free cancellation on most bookings when cancelled at least 24 hours before the experience start time, with a full refund guaranteed.
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Viator is an online marketplace for travel experiences, owned by Tripadvisor, offering more than 400,000 tours, activities, and attraction tickets across destinations worldwide. The platform connects travelers with local operators and allows booking with flexible cancellation and payment options.
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About Viator - A Tripadvisor Company (NL)
Parent company
Tripadvisor
Number of experiences
400,000+
Cancellation policy
Free cancellation up to 24 hours before most experiences
Payment options
Reserve now, pay later available
Customer support
24/7, across all time zones
Loyalty program
Viator Rewards (earn and redeem points)
Headquarters
400 1st Avenue, Needham, MA 02494, United States
Founded
1997
Viator positions itself as a broad-range booking platform for travel experiences, targeting leisure travelers who want to plan activities before or during a trip, from straightforward sightseeing tours to more adventurous excursions. The platform operates across all price segments, with options ranging from budget-friendly skip-the-line tickets to multi-day guided tours. A core part of its approach is flexibility, offering free cancellation on most bookings and a reserve-now-pay-later option at no extra cost. Millions of verified traveler reviews, combined with 24/7 customer support across time zones, form the backbone of its trust model.
Active promotions
Ready to use with your order at Viator - A Tripadvisor Company (NL).
Reserve now and pay later option available on selected experiences, allowing travelers to secure their booking without paying the full amount upfront.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Viator - A Tripadvisor Company (NL) in the news
Recent updates and background about Viator - A Tripadvisor Company (NL), summarised in our own words.
Frontier Airlines and Viator join forces for travel experiences
Frontier Airlines has entered into a partnership with Viator, allowing the airline's travelers to access a broad range of tours and activities. The collaboration aims to make it easier for passengers to book experiences alongside their flights.
Viator lists over 400,000 travel experiences worldwide
The Viator platform has grown its catalogue to more than 400,000 tours, activities, and attraction tickets across hundreds of destinations globally. Offerings range from guided city walks to multi-day adventure trips.
Viator Rewards loyalty programme lets travelers earn on every booking
Viator operates a loyalty programme called Viator Rewards, which allows registered users to earn points on bookings and redeem them on future experiences. The programme is available at no additional cost to account holders.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Viator - A Tripadvisor Company (NL)
Answers to the most common questions, based on search behaviour and our own research.
Is Viator a reliable platform for booking tours and activities?
Viator is a Tripadvisor company that has been operating since 1997 and lists over 400,000 experiences worldwide. The platform uses verified traveler reviews and offers 24/7 customer support, which gives travelers a degree of confidence when booking.
Can I cancel my booking for free on Viator?
Most bookings on Viator include free cancellation if you cancel at least 24 hours before the start of the experience. Always check the specific cancellation terms on the activity page before completing your booking.
Does Viator offer a pay-later option?
Yes, Viator offers a reserve-now-pay-later option on many experiences at no additional cost. This allows travelers to secure their spot without paying the full amount upfront.
How do I contact Viator customer service?
Viator provides 24/7 customer support and can be reached by phone at +1 (888) 651-9785 or by email at [email protected]. Support is available regardless of your time zone.
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