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It's a 10 Haircare is an American hair care brand that sells a range of shampoos, conditioners, leave-in treatments, styling products, hair tools, and bundled sets directly through its own webshop. The brand is perhaps best known for its Miracle Leave-In product, which is formulated to address multiple hair concerns in a single step.
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About Itsa10haircare
Free shipping from
$35
Main category
Hair care products
Core product
Miracle Leave-In
Price range
From $13.00
Loyalty programme
Miracle Rewards Club
Brand ambassador
Khloé Kardashian
Target audience
All hair types, home and salon users
Cruelty-free
Yes, according to own website
It's a 10 Haircare positions itself in the premium hair care segment, targeting consumers who want salon-quality results at home, regardless of hair type. The brand was founded by Carolyn Aronson, who developed the product line from a professional salon background. Its philosophy centres on multi-benefit formulas, with the flagship leave-in product claiming ten functions per bottle, including detangling, smoothing, and heat protection. The assortment covers a wide range of hair types, from straight and fine to coily and colour-treated, with dedicated collections for each.
Active promotions
Ready to use with your order at Itsa10haircare.
Discount on a bundled kit compared to buying individual products separately
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Itsa10haircare in the news
Recent updates and background about Itsa10haircare, summarised in our own words.
Khloé Kardashian Named Global Brand Ambassador for 20th Anniversary
It's a 10 Haircare announced Khloé Kardashian as its new global brand ambassador. The partnership was launched as part of the brand's 20th anniversary celebrations. This collaboration marks a significant step in the brand's ongoing marketing efforts.
Visit Itsa10haircare →Leave-In Product Collection
It's a 10 Haircare offers its well-known Miracle Leave-In product in several variants, each tailored to a specific hair type. The collection includes options for straight, curly, coily, and colour-treated hair.
Visit Itsa10haircare →Hair Masks and Deep Conditioning
The brand's hair mask and deep conditioning range features formulas designed to penetrate deeply and rejuvenate the hair. Products in this collection are aimed at consumers dealing with dryness, damage, or lack of softness.
Visit Itsa10haircare →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Itsa10haircare
Answers to the most common questions, based on search behaviour and our own research.
Is It's a 10 Haircare a reliable webshop?
It's a 10 Haircare is a direct-to-consumer brand with an established product range that has received numerous awards and press mentions. The webshop sells products that are also available through salons and third-party retailers, which suggests an established brand presence.
Do you get free shipping on It's a 10 Haircare orders?
Yes, the webshop offers free shipping on orders over $35.
Does It's a 10 Haircare have products for curly or coily hair?
Yes, the brand has dedicated collections for wavy, curly, and coily hair types. There is also a separate Coily collection listed in the webshop navigation.
Can you earn points or rewards at It's a 10 Haircare?
The webshop has a loyalty programme called the Miracle Rewards Club, which customers can join to earn benefits on purchases.
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