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Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Badgerbalm is the online store of W.S. Badger Company, a family-owned American brand that has been making organic skincare products and mineral sunscreens since 1995. The shop is based in Gilsum, New Hampshire, and sells directly to consumers via its own website.
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Photo reviews
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We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
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Impact via Badgerbalm
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For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
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Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
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How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Your portal shows the product review allowance and order connections included in your plan. The WooCommerce product review tab is also available on Free. Company page editing and photo export require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Badgerbalm
Founded
1995
Company type
Family-owned and operated
Headquarters
Gilsum, New Hampshire, United States
Free shipping from
$35
Free gift with order
Free lip balm with every order
Certifications
USDA Certified Organic, B Corp
Customer service hours
Monday to Friday, 8:30 to 16:30 EST
Main product categories
Mineral sunscreens, lip balms, face care, bug repellents, baby care
Badger positions itself in the natural and organic personal care segment, targeting consumers who prioritize clean, simple ingredient lists and environmental responsibility. The brand uses USDA Certified Organic ingredients, fair-trade sourcing, and mineral-based formulas, placing it in the mid-to-premium range for organic skincare. It holds B Corp certification, which signals independently verified standards for social and environmental performance. The typical customer is health-conscious and often shopping for the whole family, including babies and pregnant women, with an interest in reef-safe sunscreens and DEET-free bug repellents.
Active promotions
Ready to use with your order at Badgerbalm.
New email subscribers receive 15% off their first order when signing up for the Badger newsletter.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Free lip balm included with every order placed on badgerbalm.com, with no minimum spend required.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Badgerbalm in the news
Recent updates and background about Badgerbalm, summarised in our own words.
Badger Best Sellers: Most Popular Products in One Place
Badger has collected its seasonal best sellers and customer favorites in one overview. Shoppers can see what other customers are currently buying at badgerbalm.com.
Visit Badgerbalm →Mineral Sunscreens: Reef-Safe Protection for the Whole Family
Badger's mineral sunscreen range uses zinc oxide and organic ingredients to offer broad spectrum, water-resistant sun protection. The products are described as reef-safe and free from synthetic chemical filters.
Visit Badgerbalm →DEET-Free Bug Repellents Safe for the Whole Family
Badger offers a range of natural bug repellents and sprays that provide protection without the use of DEET. The products are formulated to be gentle on skin while remaining effective against insects.
Visit Badgerbalm →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Badgerbalm
Answers to the most common questions, based on search behaviour and our own research.
Is Badgerbalm a reliable webshop?
Badgerbalm is the official online store of W.S. Badger Company, a family-owned business that has been operating since 1995. The company holds B Corp certification and offers a Badger Guarantee on all products purchased through its website.
Does Badgerbalm offer free shipping?
Yes, Badgerbalm offers free shipping on orders of $35 or more. Every order also comes with a free lip balm.
How can I contact Badgerbalm customer service?
Customer service can be reached by email at [email protected], by phone at 603-357-2958 or 800-603-6100 (Monday to Friday, 8:30 to 16:30 EST), or via live chat on the website.
Does Badgerbalm give a discount on your first order?
Yes, new subscribers to the Badger email list receive a 15% discount coupon for their first order. Signing up also gives early access to other special offers.
Your turn
Do you have experience with Badgerbalm?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Badgerbalm
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
