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Pixellot is a sports technology platform that offers AI-powered cameras and automated video production for amateur and semi-professional sports teams. The platform handles recording, editing, and sharing of game footage, allowing coaches and parents to focus on the game rather than on video production.

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At a glance

About Pixellot

Main product
Pixellot Air NXT sports camera with AI tracking
Supported sports
Soccer, Basketball, Ice Hockey, Volleyball and more
Games produced
75,000 games per month
Camera setup height
7 metres at mid-field or mid-court
Editing required
None, video is produced automatically after upload
Companion app
Pixellot You mobile app and web viewer
Analysis tool included
Free access to VidSwap coaching analysis
Target audience
Sports clubs, youth leagues, coaches, athletic directors
Pixellot targets sports clubs, youth leagues, and school athletic departments looking for an accessible way to record and analyze team sports without dedicated camera operators or editing staff. The platform sits in the mid-to-premium segment for sports tech, combining hardware (the Pixellot Air NXT camera) with a subscription-based software ecosystem that includes AI ball tracking, automated highlights, and coaching analysis tools such as VidSwap. Its typical customer is a club director, head coach, or athletic director who wants to save time while giving players, parents, and fans access to polished game footage. The approach is built around simplicity: set up the camera, press record, and let the AI handle the rest.
November 2026

Active promotions

Ready to use with your order at Pixellot.

Free on-demand demo available for teams and clubs interested in trying the Pixellot platform before making a purchase decision.
To the shop
Free account to VidSwap coaching analysis tool included with camera activation, providing access to heatmaps, shot charts, and game breakdowns at no extra cost.
To the shop
Recent

Pixellot in the news

Recent updates and background about Pixellot, summarised in our own words.

Deepcut News

Petition challenges Basketball Australia's Pixellot agreement

A campaign organised through GetUp has gathered around 10,000 signatures in opposition to Basketball Australia's partnership with Pixellot, an Israeli artificial intelligence company. The petition reflects public concern about the organisation's decision to work with the company.

Youth Sports Business Report

HoopsTV platform targets youth basketball across Australia

Basketball Australia and Pixellot have launched HoopsTV, a video platform specifically focused on youth basketball at a national level. The initiative is intended to provide video services and coverage for younger participants in the sport.

Ministry of Sport

HoopsTV launched as national digital video platform for basketball

Basketball Australia and Pixellot have jointly introduced HoopsTV, a digital video platform intended to serve basketball audiences at a national level. The platform is designed to provide structured video content for the sport across Australia.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Pixellot

Answers to the most common questions, based on search behaviour and our own research.

Is Pixellot a reliable platform for recording youth sports?

Pixellot is used by clubs and leagues across multiple sports and produces around 75,000 games per month, which suggests a well-established operation. Customer testimonials from coaches and athletic directors indicate satisfaction with both the product quality and the responsiveness of the support team.

How does the Pixellot camera work and is it difficult to set up?

The Pixellot Air NXT camera is mounted on a tactical tripod at 7 metres height at mid-field or mid-court. Once set up, the user simply presses record, and the AI handles tracking and editing automatically. No technical knowledge or dedicated camera operator is required.

How long does it take before a recorded game is available to watch?

After a game, footage is uploaded to the platform with a single click via the Pixellot Control app. The platform then processes and produces the video automatically, after which it becomes available through the Pixellot You mobile app or web viewer. Exact processing times are not specified in the available information.

What sports does the Pixellot Air NXT support?

The Pixellot Air NXT is designed for use across multiple sports, including soccer, basketball, ice hockey, and volleyball. The wide-angle capture is intended to cover the full width of any outdoor field, rink, or court.

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