Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
The Fascination is a content and review platform established in 2020 that publishes editorial guides and brand reviews across categories including beauty, fashion, food and drink, health and wellness, and home and lifestyle. The site operates with an advertiser disclosure, noting that it may earn referral commissions on purchases made through its links.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via The Fascination
You write a review, we donate to a good cause on your behalf.
No donations have been made for The Fascination yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Your portal shows the product review allowance and order connections included in your plan. The WooCommerce product review tab is also available on Free. Company page editing and photo export require a paid plan or active trial. Photo reuse always requires appropriate permission.
About The Fascination
Founded
2020
Main category
Product reviews and brand guides
Topics covered
Beauty, fashion, food and drink, health and wellness, home and lifestyle
Revenue model
Referral commissions via affiliate links
Advertiser disclosure
Present on the website
Content type
Editorial reviews and buying guides
Target audience
Consumers researching brands and products before purchase
The Fascination positions itself as a curated editorial destination for consumers who want to cut through the noise of online shopping by reading tested, category-specific reviews before making a purchase decision. Its typical reader is a digitally savvy consumer looking for honest guidance on trending brands and products, rather than browsing a traditional webshop. The platform covers a broad middle-to-premium range of brands, with content spanning skincare, supplements, food subscriptions, fashion, and lifestyle goods. The site launched in 2020 and frames itself as a research shortcut, summarising brand and product evaluations so readers do not need to visit multiple sources.
Active promotions
Ready to use with your order at The Fascination.
Seasonal discount of up to 30% on featured brand products via referral links on the platform
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Free delivery on first orders at partner merchants reached through The Fascination review links
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
The Fascination in the news
Recent updates and background about The Fascination, summarised in our own words.
Motorcycle Conference in Milan Addresses Future of Riding
An international motorcycle conference held in Milan brought together professionals to discuss the engineering aspects of motorcycling in a world that is undergoing significant change. The event was connected to EICMA, a well-known platform for the motorcycle industry. Topics centered on how the sector can adapt while preserving what makes motorcycling appealing.
Female Scientists Explore China's Nuclear Industry at Harbin University
A group of female scientists took part in an initiative at Harbin Engineering University to learn about China's nuclear industry. The program offered participants a closer look at the field and its professional opportunities. The event was reported on by China Daily.
Japanese Journalist Yuki Imai Arrested After Covering Russia
Japanese journalist Yuki Imai, who had developed a notable interest in Russia through his reporting work, was subsequently arrested. His coverage had reflected a consistent focus on Russian affairs over a period of time. The case was covered by The Moscow Times.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about The Fascination
Answers to the most common questions, based on search behaviour and our own research.
Is The Fascination a reliable source for product reviews?
The Fascination publishes editorial reviews and brand guides with an advertiser disclosure stating it may earn referral commissions on purchases made through its links. Readers should be aware of this commercial relationship when weighing the recommendations on the site.
Does The Fascination sell products directly?
No, The Fascination is not a webshop. It is a review and editorial platform that links to third-party merchants and brands, earning a referral commission when readers make purchases through those links.
What kinds of brands and products does The Fascination cover?
The platform covers brands and products in beauty, fashion, food and drink, health and wellness, and home and lifestyle. Content includes product reviews, brand comparisons, and buying guides across these categories.
When was The Fascination launched?
The Fascination was established in 2020 and describes its editorial section as 'The Edit', focusing on what it calls the hottest brands on the internet.
Your turn
Do you have experience with The Fascination?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about The Fascination
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
