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How to be a Redhead (H2BAR) is a beauty and lifestyle brand founded in 2011 by sisters Adrienne and Stephanie Vendetti, created exclusively for people with red hair. The brand offers a range of products specifically formulated and tested for the unique skin tones, lash colours, and sensitivities associated with being a redhead.
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About How to be a Redhead
Founded
2011
Main category
Beauty and personal care
Main assortment
Hair care, brow products, lashes, undereye, merch and gift bundles
Target audience
Redheads of all ages, including men and children
Product standards
Vegan, cruelty-free, sulfate-free
Free gift
Free gift with orders over $50
Payment options
ShopPay (buy now, pay later) available
Ships to
United States, United Kingdom, Australia, Canada and many European countries
How to be a Redhead positions itself firmly in the niche beauty segment, targeting natural redheads who have historically been underserved by mainstream beauty brands. The philosophy is built around the 'Redhead Friendly Approved' seal, meaning every featured product has been tested for suitability for redhead skin and hair before being offered for sale. The brand operates in the mid-range price segment and emphasises values such as vegan, cruelty-free, and sulfate-free formulations. Beyond products, H2BAR has built a broader community through a seasonal membership, a brand ambassador programme, and free events, making it as much a lifestyle platform as a webshop.
Active promotions
Ready to use with your order at How to be a Redhead.
Receive a free gift when you spend $50 or more in a single order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Seasonal H2BAR Membership includes three free branded merchandise items when you select three beauty products.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
How to be a Redhead in the news
Recent updates and background about How to be a Redhead, summarised in our own words.
How to be a Redhead appeared on ABC's Shark Tank and landed a deal with Mark Cuban
Sisters Adrienne and Stephanie Vendetti pitched their redhead beauty brand on Shark Tank Season 15, Episode 14, and secured an investment deal with Mark Cuban. The appearance brought significant national attention to the brand.
Finally Vibrant colour-deposit shampoo added to the H2BAR hair care range
H2BAR has expanded its hair care line with Finally Vibrant, a colour-deposit shampoo designed to gently refresh and enhance red tones without the commitment of traditional hair dye. The product is part of a broader expansion of the brand's hair care offering.
H2BAR launches Brand Ambassador Programme for redheads worldwide
How to be a Redhead has introduced a Brand Ambassador Programme open to redheads from around the world, inviting them to share their stories and experiences with the brand. The programme is part of the company's broader focus on building a community around red hair identity and confidence.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about How to be a Redhead
Answers to the most common questions, based on search behaviour and our own research.
Is How to be a Redhead a trustworthy webshop?
How to be a Redhead has been operating since 2011 and has been covered by outlets including The New York Times, Refinery29, and ABC News. The brand also appeared on ABC's Shark Tank (Season 15, Episode 14) and secured a deal with Mark Cuban, which provides a degree of public credibility.
Do they ship internationally?
Yes, How to be a Redhead ships to a wide range of countries including the United States, United Kingdom, Canada, Australia, and numerous European countries. Duties and taxes are stated to be included in the estimated total at checkout.
Can I pay later or in instalments?
Yes, the webshop offers ShopPay as a payment option, which allows customers to add items to their cart and pay at a later time or in instalments.
What is the H2BAR Membership and is it worth it?
The H2BAR Membership is a seasonal subscription that lets members choose three H2BAR beauty products, receive three branded merchandise items for free, and earn 10 times the standard Redhead Royalty loyalty points. It is aimed at customers who buy from the brand regularly and want to personalise their product selection each season.
Your turn
Do you have experience with How to be a Redhead?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about How to be a Redhead
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
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