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FYB Jewelry is a female-founded demi-fine jewelry brand based in Brooklyn, offering 18k gold plated and hypoallergenic pieces. The webshop sells earrings, necklaces, bracelets, anklets, and rings, with collections ranging from everyday staples to bridal picks.

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At a glance

About FYB JEWELRY

Founded by
Alyssa, female founder
Based in
Brooklyn, New York
Main material
18k gold plated
Hypoallergenic
Yes
Free shipping from
$100 (U.S. orders)
Email list discount
15% off for new subscribers
Main categories
Earrings, Necklaces, Bracelets, Rings, Anklets
Ships to
Worldwide
FYB Jewelry, short for Follow Your Bliss, positions itself in the accessible demi-fine segment, sitting between fast fashion jewelry and high-end fine jewelry. The brand is founded and led by a woman, with a design philosophy centered on wearability and personal expression. The typical customer is someone looking for gold-plated, hypoallergenic jewelry at a mid-range price point without compromising on appearance. The assortment includes personalized options such as initial necklaces, birthstone pieces, and a charm necklace builder, making it a go-to for gifting as well as everyday wear.
October 2026

Active promotions

Ready to use with your order at FYB JEWELRY.

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To the shop
Receive free shipping on U.S. orders that meet the minimum order threshold.
To the shop
Recent

FYB JEWELRY in the news

Recent updates and background about FYB JEWELRY, summarised in our own words.

PureWow

FYB Jewelry mentioned alongside metallic nail trend coverage in PureWow

Lifestyle platform PureWow published a trend piece focusing on metallic nail styles, presenting twenty examples for readers. FYB Jewelry received a mention within this broader beauty and accessories context. The item contained limited detail specific to the brand.

CanvasRebel Magazine

FYB Jewelry founder Alyssa Johnson profiled in CanvasRebel Magazine

CanvasRebel Magazine featured an interview with Alyssa Johnson, the person behind FYB Jewelry. The profile offers a closer look at her background and her work within the jewelry industry. It is part of the magazine's ongoing series introducing entrepreneurs and creatives to its readership.

Katie Couric Media

FYB Jewelry highlighted during AAPI Heritage Month shopping guide

Katie Couric Media published a shopping guide encouraging readers to support brands connected to the Asian American and Pacific Islander community during AAPI Heritage Month. FYB Jewelry was included among the recommended brands. The guide was part of a wider effort to draw attention to AAPI owned businesses.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about FYB JEWELRY

Answers to the most common questions, based on search behaviour and our own research.

Is FYB Jewelry a reliable webshop?

FYB Jewelry is a female-founded brand based in Brooklyn with a clearly structured webshop and an established product range. The brand offers hypoallergenic, 18k gold plated jewelry and ships internationally, which suggests an operational business with a defined customer base.

Does FYB Jewelry offer free shipping?

FYB Jewelry offers free shipping on U.S. orders of $100 or more. Shipping conditions for international orders may vary.

Is FYB Jewelry jewelry suitable for sensitive skin?

Yes, FYB Jewelry states that its pieces are hypoallergenic, making them suitable for people with sensitive skin or metal allergies.

Can I get a discount at FYB Jewelry?

FYB Jewelry offers 15% off for customers who sign up for the email list. This discount applies to new subscribers.

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