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Penny Linn Designs is an online needlepoint store founded in 2020, offering hand-painted canvases, threads, accessories, and educational resources for stitchers of all levels. The shop was started by Krista LeRay and has grown into a community-driven destination for modern needlepoint.
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About Penny Linn Designs
Founded
2020
Founder
Krista LeRay
Free shipping from
$150
Main category
Needlepoint canvases and supplies
Target audience
Beginners and experienced stitchers
Canvas price range
Approximately $22 to $143
Educational resources
Needlepoint 101, Threads 101, The Loop
Penny Linn positions itself in the contemporary needlepoint market, targeting both complete beginners and experienced stitchers who are looking for fresh, design-forward canvases and curated supplies. The shop operates in the mid-to-premium segment, with canvas prices generally ranging from around $30 to over $140. What sets Penny Linn apart from traditional needlepoint retailers is its emphasis on modern aesthetics, pop culture references, and a welcoming community approach, supported by educational content such as Needlepoint 101 and Threads 101. The brand was built around a personal story and a genuine gap in the market for stylish, accessible needlepoint goods.
Active promotions
Ready to use with your order at Penny Linn Designs.
Free shipping on orders over a set spend threshold, encouraging customers to reach the minimum order value.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
All-in-one beginner kits offered at a bundled price, combining a canvas with the threads and tools needed to complete the project.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Penny Linn Designs in the news
Recent updates and background about Penny Linn Designs, summarised in our own words.
Penny Linn Designs Partners with Playbill on Needlepoint Canvases
Penny Linn Designs has entered into a partnership with Playbill to produce officially licensed needlepoint canvases. The collaboration brings together the world of theatre and the craft of needlepoint in a formal product line.
Founder Built a $10 Million Needlepoint Business from a Low-Wage Hobby
The founder of Penny Linn Designs began her career painting needlepoint canvases for very little pay. Over time, what started as a personal hobby grew into a business with annual revenues reported at around $10 million.
Penny Linn Designs Opens a Physical Store in Chelsea, New York
Penny Linn Designs opened a new retail location in the Chelsea neighbourhood of New York City. The store was covered by local Chelsea news outlet chelseanewsny.com as a notable addition to the area.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Penny Linn Designs
Answers to the most common questions, based on search behaviour and our own research.
Is Penny Linn Designs a reliable webshop?
Penny Linn Designs has been operating since 2020 and was founded by Krista LeRay, a former social media professional who built the brand from the ground up. The shop has grown into an established destination with a recognisable community of stitchers and partnerships with multiple canvas designers.
Does Penny Linn Designs offer free shipping?
Yes, Penny Linn Designs offers free shipping on orders of $150 or more.
Is Penny Linn Designs suitable for beginners?
Yes, the shop has a dedicated beginner section with starter canvases, all-in-one kits, and educational resources such as Needlepoint 101 and Threads 101. Several products are explicitly labelled as great for beginners.
What kind of products does Penny Linn Designs sell?
The shop sells hand-painted needlepoint canvases in a wide range of styles and themes, including animals, holidays, fashion, food and drink, and pop culture. In addition to canvases, the shop carries threads in various materials and weights, bags, tools, and lifestyle accessories.
Your turn
Do you have experience with Penny Linn Designs?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Penny Linn Designs
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
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- Monthly chance to win € 250 cash
