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Neems Jeans is the direct-to-consumer jeans brand of Lasso Apparel Finland Oy, offering custom jeans made to individual body measurements. The brand uses measurement technology to produce jeans that are tailored to fit each customer personally.

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At a glance

About Neems Jeans

Parent company
Lasso Apparel Finland Oy
Country of origin
Finland
Business ID
3496407-8
Main category
Custom jeans
Measurement method
Via Tadá app, using two phone photos
App availability
App Store and Google Play
Target audience
Consumers seeking made-to-measure jeans
Neems Jeans positions itself in the made-to-measure denim segment, targeting consumers who struggle to find jeans that fit well off the shelf. The brand is closely tied to Tadá, a sister app developed by Lasso Apparel that converts two smartphone photos into a full set of body measurements, removing the need for a tailor appointment. This technology-driven approach places Neems Jeans between traditional bespoke tailoring and standard retail, aiming for a fit-first philosophy rather than trend-led design. The brand is operated by Lasso Apparel Finland Oy, a Finnish software company with a focus on apparel technology.
October 2026

Active promotions

Ready to use with your order at Neems Jeans.

Free measurement via the Tadá app with your first Neems Jeans order.
To the shop
Discount on a second pair of custom jeans when ordered within a set period after the first purchase.
To the shop
Recent

Neems Jeans in the news

Recent updates and background about Neems Jeans, summarised in our own words.

Neems Jeans

Neems Jeans uses smartphone photos to replace the tape measure

Through the Tadá app, Neems Jeans customers can generate a full set of body measurements using just two photos taken with their phone. This removes the need for a physical fitting or tailor visit.

Neems Jeans

Lasso Apparel builds two brands around measurement technology

Finnish software company Lasso Apparel Finland Oy has developed two consumer brands: Tadá, a measurement app for tailors, and Neems Jeans, a made-to-measure denim label. Both are available on iOS and Android.

Neems Jeans

Made-to-measure denim without a tailor appointment

Neems Jeans positions itself as an accessible alternative to traditional bespoke tailoring, using app-based body scanning to produce jeans tailored to each individual customer.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Neems Jeans

Answers to the most common questions, based on search behaviour and our own research.

Is Neems Jeans a reliable webshop?

Neems Jeans is operated by Lasso Apparel Finland Oy, a registered Finnish company with business ID 3496407-8. The brand has a dedicated website and app, and can be contacted via [email protected].

How does Neems Jeans take my measurements?

Neems Jeans works with the Tadá app, which turns two phone photos into a full set of body measurements. There is no need for a tape measure or a tailor appointment.

Where can I download the Neems Jeans app?

The Neems Jeans app is available on both the App Store and Google Play.

How can I contact Neems Jeans with a question?

Questions can be sent to [email protected], which is the contact address for all Lasso Apparel brands including Neems Jeans.

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