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Southern Elegance Candle Company is an American online retailer specialising in Southern-inspired home fragrance products, including candles, wax melts, room sprays, and reed diffusers. The brand draws its scent inspirations from Southern living, family, faith, and home traditions.
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About Southern Elegance Candle Company
Main category
Home fragrance
Core products
Candles, wax melts, room sprays, reed diffusers, car fresheners
Free shipping from
Orders of $100 or more
Promotional offer
Free car diffuser with orders of $50 or more
Price range
From $10 (wax melts) to $30 (large mason jar candles)
Collections
Signature Scents, Southern Sayings, Jubilee, Spring & Summer, Fall & Holiday
Additional services
Wholesale, subscription boxes, group coaching
Country
United States
Southern Elegance Candle Company positions itself in the mid-range home fragrance segment, with products designed for consumers who value cultural and regional identity alongside everyday comfort. The brand's philosophy centres on evoking memories tied to Southern American life, referencing themes such as faith, family, and community. Its core product lines, including large mason jar candles, travel tin candles, and wax melts, are organised into seasonal and signature scent collections, giving shoppers a structured but personalised shopping experience. The company also offers wholesale access and group coaching, suggesting it serves both individual consumers and small business buyers.
Active promotions
Ready to use with your order at Southern Elegance Candle Company.
Receive a free car diffuser when spending $50 or more in a single order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Buy 2 products and get 1 free, mixable across candles and wax melts within the same collection.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Southern Elegance Candle Company in the news
Recent updates and background about Southern Elegance Candle Company, summarised in our own words.
Founder D'Shawn Russell profiled by StyleBlueprint
StyleBlueprint published a profile on D'Shawn Russell, the person behind Southern Elegance Candle Company. The piece offers an introduction to Russell and the story of the brand she built.
CanvasRebel Magazine profiles founder D'Shawn Russell
CanvasRebel Magazine published a profile on D'Shawn Russell, the founder of Southern Elegance Candle Company. The piece is part of the magazine's ongoing coverage of entrepreneurs and business owners.
PayPal Newsroom reports on Southern Elegance Candle Company's growth
PayPal Newsroom featured Southern Elegance Candle Company in a piece describing how the business reached multi-million dollar status. The coverage also touches on how the company has challenged common assumptions within its industry.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Southern Elegance Candle Company
Answers to the most common questions, based on search behaviour and our own research.
Is Southern Elegance Candle Company a trustworthy webshop?
Southern Elegance Candle Company operates its own branded webshop at secandleco.com and offers clearly structured product collections, wholesale login, and a subscription box service. These features suggest an established business rather than a pop-up retailer, though prospective buyers are encouraged to consult customer reviews on independent platforms before purchasing.
Do they offer free shipping?
Yes, orders of $100 or more qualify for free shipping. Orders of $50 or more also come with a free car diffuser as a promotional addition.
What kinds of products does Southern Elegance Candle Company sell?
The shop offers a range of home fragrance products including large mason jar candles, 6 oz travel tin candles, jumbo wax melts, room and linen sprays, reed diffusers, car fresheners, and candle care kits. Products are available in seasonal and year-round scent collections.
Can I buy Southern Elegance products in bulk or wholesale?
Yes, the website includes a dedicated wholesale login, indicating that the company accommodates bulk or trade buyers in addition to individual consumers.
Your turn
Do you have experience with Southern Elegance Candle Company?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
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One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
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Share your photo review about Southern Elegance Candle Company
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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