Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
FriendWithA is an online peer-to-peer marketplace where people can rent and lend gear ranging from cameras and electric skateboards to kayaks, tools, and film equipment. The platform connects gear owners with renters across cities throughout the United States.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via FriendWithA
You write a review, we donate to a good cause on your behalf.
No donations have been made for FriendWithA yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Your portal shows the product review allowance and order connections included in your plan. The WooCommerce product review tab is also available on Free. Company page editing and photo export require a paid plan or active trial. Photo reuse always requires appropriate permission.
About FriendWithA
Business model
Peer-to-peer gear rental marketplace
Main categories
Cameras, electric skateboards, Onewheels, bikes, kayaks, tools, electronics, film equipment
Coverage
Multiple cities across the United States
Target audience
Outdoor enthusiasts, creatives, adventure seekers, and gear owners
For lenders
Private owners and businesses can list gear
Insurance
Insurance and Trust & Safety information available on the platform
Customer support
Founded by
Stefan Cordova
FriendWithA operates in the sharing economy, targeting outdoor enthusiasts, creatives, and adventure seekers who want to try equipment before buying it or who cannot justify the cost of ownership. The platform serves both private individuals looking to earn money from unused gear and small businesses seeking broader online exposure for their rental inventory. Founded by Stefan Cordova after noticing a recurring need among friends and family for borrowed equipment, the service positions itself around trust, community, and reducing unnecessary consumption. It sits in the peer-to-peer rental segment rather than traditional retail, making it more comparable to platforms like Fat Llama or Spinlister than to a conventional webshop.
Active promotions
Ready to use with your order at FriendWithA.
New users receive a credit toward their first rental when signing up through a limited-time promotional offer.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Gear owners who refer new lenders or renters to the platform can earn rewards through the FriendWithA referral program.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
FriendWithA in the news
Recent updates and background about FriendWithA, summarised in our own words.
AFL Young Player Accidentally Runs Over Friend, Club Responds
A young AFL player accidentally ran over a friend with a car, prompting a response from those close to the situation expressing concern for the individual involved. The incident drew attention from sports media. The wellbeing of the injured person was noted as a priority.
AFL Player Charlie Banfield Involved in Accidental Car Incident
St Kilda AFL player Charlie Banfield was involved in an accidental incident in which he ran over a friend with a car on a property in Western Australia. The event appears to have been unintentional. No further details about the circumstances are available from the provided information.
Gift Surprise Falls Flat After Friend's Boyfriend Acts First
A person attempted to give a close friend a thoughtful and carefully chosen gift, only to discover that the friend's boyfriend had already presented a similar gesture. The situation raised questions about timing and the nature of gift-giving among friends.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about FriendWithA
Answers to the most common questions, based on search behaviour and our own research.
Is FriendWithA a reliable platform to rent gear from?
FriendWithA has dedicated Trust & Safety and Insurance sections on its website, indicating measures are in place to protect both renters and lenders. The platform facilitates direct contact between gear owners and renters, so the experience can vary depending on the individual listing.
How does renting gear on FriendWithA work?
Renters search for an item in their city, select a rental period and pickup time, and submit a booking request. The owner then approves the request, after which the renter collects the gear and returns it at the agreed time.
Can I also earn money by listing my gear on FriendWithA?
Yes, private individuals and businesses can sign up to list their equipment. Once a listing is live with photos and a description, owners can approve rental requests and hand off gear to renters.
In which cities is FriendWithA available?
FriendWithA lists rentals in a wide range of US cities including New York, Los Angeles, Chicago, Houston, San Francisco, Seattle, Denver, Miami, and many others. A full overview of available locations is accessible on the platform.
Your turn
Do you have experience with FriendWithA?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about FriendWithA
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
